Let’s take a familiar analogy, that of creating a bouquet, to explore some key steps that will support you to engage, serve & keep customers

Follow Su Whale's guide to conditioning and caring for your Valentine's roses.

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Jump to: Christmas and Winter Trends Christmas Garland Winter Vase Design Winter Floral Arrangement Watch how Karen brings popular winter & Christmas trends to life. Discussing colours, designs and packaging to inspire your winter & Christmas range. Showcasing three designs that will be featured in future videos. Karen shares expert

Originating from South Africa, the Protea family is an ancient one, with evidence from fossils showing that they were growing 75-80 million years ago. They are unusual flowers, with lots of small, densely packed showy florets surrounded by waxy bracts, forming a cup shape. Spring flowering in their natural environment, cultivated Protea are available all year round, with different varieties peaking within that time.    What colours are Proteas available in?  Shades of pink an

Bridge Farm is the UK’s leading horticultural expert, with a legacy cultivated over decades of innovation and sustainable growing. At their state-of-the-art facilities and glasshouses, they combine leading edge technology and advanced horticultural science to optimise nature. They deliver the very best of each season, growing naturally at scale. Growing more than 70 million plants a year in a low-carbon, water-efficient, biomass heated glasshouse. They carefully select and br

Join Su Whale as she demonstrates how to create a luxury Christmas bouquet featuring stunning cymbidium orchids. This arrangement blends elegance, texture, and festive charm — perfect for gifting or decorating during the holiday season. Su uses Cymbidium orchids (bronze mini stems), bluey-grey eucalyptus foliage, blue spruce for festive texture, Ilex with red berries, snowy white Hypericum berries, kraft paper, cellophane and velvet ribbon. Su Whale is a florist and freelance

Also known as the China or Matsumoto Aster, this member of the Aster family has strong associations with autumn, despite being available from the Dutch auctions for most of the year. Pronounced ‘kal-lee-STEPH-us’ it is a cheerful, multi-petalled flower with a bright yellow central disc and can be bought in either single or double forms.  Colour Range : White, lilac, pale pink, dark pink, red, purple.  Vase life : 7-10 days. Peaks March – December, seasonally available August

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Jump to the Videos Autumn Trends Video Autumn Hand-Tied Design Autumn Square Vase Design Autumn Hand-tied / Swag Video Watch how Karen brings popular autumn trends to life. Discussing colours, designs and packaging to inspire your autumn range. Showcasing three designs that will be featured in future videos. Identifying this season's l

Bromeliads are perfect impulse purchase plants - colourful, fun and easy to care for.

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Watch how Karen creates a beautiful Christmas Swag. Using magnolia, spruce, cotton, gold cones and of course a Christmas bow and twinkling lights. With over 35 years’ experience, Karen Barnes   is one of the UK’s leading consultants to the floral industry and an expert in product development, future trends & colours, and floral photogr

Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. Su created a fantastic Christmas door wreath for the Floristry Trade Club; watch and learn as she explains how to make your very own. With insight into current trends, design technique and handy tips for construction. Watch how Su creates a beautiful Christmas door wreath reflecting the major trends for Christmas 2025, using moss, spruce, conifer and a selection of ru

Looking for a fast, eye-catching bouquet idea to boost your Halloween sales? In this short video, Su Whale shares a simple yet impactful...

Set the scene for Halloween with Su Whale's pick of the creepiest houseplants for your horror-loving customers.

Dahlias are back with a bang - long the preserve of fanatical gardeners, they're now the cut flower that everyone wants.

Su Whale celebrates the sunflower, that most emblematic of summer flowers