Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for...

Dried flowers are more popular than ever. Su Whale suggests how to make the most of this trend.

Ikebana is the traditional Japanese art of flower arranging. This centuries-old art form includes various styles, among which Moribana is...

Ever thought of Summer as being a real opportunity to promote your floral décor skills outdoors? As creative people, we should always be considering new angles and ideas to market and promote our business’s and skills, and Summer is a fabulous season to be inspired without door spaces. From patio areas and gardens to larger spaces that require the beauty and colour of flowers. Why Summer outdoor floral décor?

Most customers will gravitate towards a plant that they like the look of, not perhaps considering its care other than the two most commonly asked questions which are also the most basic, where can I put it and how often does it need watering?  To help your customers chose, ask them a few questions in return, after all just because they like a plant, it may not be the right one for them, so how can you find the perfect match?   Firstly, find out what they want from their house

Su discovers forget-me-nots coming up everywhere and explains how best to use them in floristry.

New for 2025 are two stand-out exhibits not to be missed.   Farewell Flowers  For the first time at Chelsea there will be a display of...

There were four competition classes specifically for professional florists and students in training at this year’s Harrogate Spring...

Florist Liz Dawes explains how she approached a customer request for a plastic-free funeral piece.

Improve your grasp of colour theory and its practical application in floristry with Su Whale's easy guide. This time, its all about yellow.

Use a Lazy Susan One of the most useful items that I use when making funeral pieces is a cake turntable, which is aptly referred to as...

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for...

Su Whale shares her pick of the plants for a pretty, flowering Easter display inside or out.

Use these fresh, fun and organic designs to inspire your spring wedding work.

Su Whale shares her professional tips for effective, good quality basing work.