Make the most of striking structural branches when foliage is at a premium. Su Whale offers inspiration.

For several years now, I have shared four floral trends each year, which I identify as being at the heart of the floral industry. I draw inspiration from magazines, interior design, and fashion designers like Dior and Versace, not to mention influencers on social media. I believe we are greatly influenced by these names and platforms, and we see their impact reflected in materials, colours, shapes and textures. When exploring or adopting trends, it's important to adapt them t

Upgrade your bathroom with houseplants to add some cheer, a touch of glamour or even to purify the air. Su Whale explains how.

Flower Council of Holland Mood boards for 2025  Each year the FCH, together with a group of organisations representing  garden and horticultural associations, develop four style trends for the sector. In 2025, as a world of uncertainty lies ahead, global problems are central to this year’s trends. How can we as an industry react to worldwide issues in a positive and hopeful way?  The FCH believe that emphasising the calming and nurturing effect that plants and flowers have, a

Su Whale explains how to care for and condition narcissi for cheerful spring displays.

Forget red for Valentine's and embrace pastel shades instead, with inspiration from Su Whale.

With flower prices at a premium and ongoing supply worries, concerns have resurfaced over the cost and availability of red roses for St. Valentine’s Day .

Follow Su Whale's guide to flowers and plants symbolic of Chinese New Year.

‘Flowers are love's truest language’ Park Benjamin Sr Floriography, commonly called "the language of flowers", became popular in the Victorian era as a means of communication in which various flowers and floral arrangements were used to send coded messages, often of a romantic nature!     Whilst the language of flowers started in Constantinople in the 1600s, it was brought to England in 1716 by Lady Mary Wortley Montague, who had spent time in Turkey with her husband. The in

There’s more than one way to say ‘I love you’ than with a dozen red roses, however gorgeous!

Brown, in all its tones, tints and shades, is big news for wedding floristry. Here's our pick of the best stems and varieties to choose.

Now that hyacinths are back in season, Su Whale shares her tips for using them successfully in floristry work.

Expert florist and industry consultant Karen Barnes explains the importance of a professional wedding consultation.

If you'd love to create something new and unique for Valentine's Day but are lacking inspiration, take a look at these stunning designs,...

The tentative first buds of spring are starting to show, time to shake off the pine needles and holly berries and embrace the new season.