Preparing for the Christmas season as a florist involves more than just stocking up on flowers. It’s about anticipating demand, creating beautiful and festive designs, and offering excellent customer service during one of the busiest times of the year. Embrace festive florals that blend traditional and contemporary styles.   My top tips: Winter Favourites: Ensure you have a good stock of traditional Christmas flowers, like poinsettias, amaryllis, roses, carnations, and holly.

Su Whale explains how to create a festive atmosphere and boost sales in your shop this Christmas.

Here's the best flowers and foliage still available from UK growers to use in your floristry work.

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Jump to the Videos Autumn Trends Video Autumn Hand-Tied Design Autumn Square Vase Design Autumn Hand-tied / Swag Video Watch how Karen brings popular autumn trends to life. Discussing colours, designs and packaging to inspire your autumn range. Showcasing three designs that will be featured in future videos. Identifying this season's l

No matter how many Christmas peaks you’ve worked through, there are always lessons to be learnt. To help you survive and thrive this Christmas, we asked some experienced florists to share their top tips for trading successfully this festive season. What to consider first Decide how much business you can realistically cope with . If you have historical sales information, look back at it to remind you what sold well and what didn’t. It’s best to look back over the previous t

Viv Bradford shares her savvy tips to minimise waste and maximise profit this Christmas.

Fresh berries are perfect if you want to give seasonal arrangements a natural, festive feel, says Su Whale.

Su Whale shares 10 gorgeous Christmas wreath designs to get you inspired this season.

Follow Su Whale's guide to making environmentally friendly Christmas wreaths.

Choosing greenery for Christmas designs? Use this A-Z guide to foliage essentials that will see you through the festive season and beyond.

Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. Su created a fantastic Christmas door wreath for the Floristry Trade Club; watch and learn as she explains how to make your very own. With insight into current trends, design technique and handy tips for construction. Watch how Su creates a beautiful Christmas door wreath reflecting the major trends for Christmas 2025, using moss, spruce, conifer and a selection of ru

Autumn is one of my favourite seasons. It’s the colour palette that really sells the season to me, and the wonderful textures that are created by nature. Autumn evokes feelings of comfort, nostalgia and beauty all at the same time. After the brightness of Summer, we often welcome the slower rhythm of Autumn – staying in, lighting candles and keeping warm. It is also the season for harvest festivals, Halloween, Bonfire Night, Thanksgiving and Diwali, to name but a few. These f

It’s not just trees that glow at this time of year, some garden shrubs are capable of doing the same, and for me, Cotinus, or Smoke Tree....

Looking for a fast, eye-catching bouquet idea to boost your Halloween sales? In this short video, Su Whale shares a simple yet impactful...

Celebrate the Jubilee with royal purple floral creations. Su Whale suggests some regal flower combinations.