Supermarkets will be full of prewrapped cellophane bunches and bouquets for Mother’s Day at all price points and in all colours. Easy for the shopper to pick up but distinctly lacking in originality. This is where florists’ have the advantage of being able to design not only bespoke gifts but wrap flowers and plants far more inventively and creatively to suit individual tastes and budgets. That being said, Mother’s Day is not the occasion to be spending lots of time on comp

Photos By Daniel Daubenspeck Photography UPDATE 02/03/2026: Grow Deep, Live Tall was awarded a PHS Gold Medal as well as the new Ron Mulray Memorial Award. The Philadelphia Flower Show is always a major event for florists and this year three talented professionals from the UK are taking part. Caroline Crabb from Fleurtations in Cornwall, Sarah‑Jane Evans‑Nicklin from Robert’s Florist in Brynmawr and Morgan-Douglas Nuth, florist and industry consultant, have crossed the pond t

Make the most of seasonal flowers and foliage.

Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.

The not-yet-trending report shows where tomorrow's trends will take your audience next. Pinterest has released its latest annual Pinterest Predicts report, which highlights 21 trends it expects to take off in 2026. For florists, this isn’t just another mood board of random aesthetics. Pinterest is where people plan. They save ideas for weddings, homes, parties, outfits, gifting, and yes, flowers. So when Pinterest spots a shift early, it often shows up later in what customer

Simple sales opportunities with a bit of creative thinking. Su Whale explains.

A beacon of brilliant yellow, Forsythia is currently having its brief moment of glory before being overshadowed by the more prolific blossom of cherries, apples and plums. For eleven months of the year, Forsythia is a rather unremarkable shrub, but in late spring the arched stems of ‘Golden Bells’ or the ‘Easter Tree’ are unmistakable.

Su Whale explores these surprisingly exotic-looking meadow flowers.

Su celebrated the vibrant colours of cornus stems and its usefulness in design work at this time of year.

As we come out of Winter and nature merges us into Spring, we as florists sense the change – in hedgerows, in gardens, in parks and anywhere where plants, trees and plant material are growing. Early Spring flowers emerge, delicate, symbolic, and full of promise. These blooms carry emotional weight far beyond their petals. For florists, they are more than seasonal offerings; they are storytellers, mood-setters, and the first messengers of renewal each year. Understanding their

This week Su celebrates the arrival of Cornish-grown Narcissi; another welcome sign that spring is on the way.

Expand your Valentine’s gift range to include Gerbera

Su Whale's comprehensive guide to choosing and using UK-grown flowers and foliage.

I personally love Winter greens with seasonal festive flowers, berries and branches. Planning ahead for your floral and plant collections over the Winter season is the key to positive sales and marketing and should help make peak trading manageable and profitable. Always look to your suppliers and think about where you can get the best stems, good quality and good prices; where possible negotiate on pricing and delivery dates. Seasonal and British-grown flowers and foliage

With flower prices at a premium and ongoing supply worries, concerns have resurfaced over the cost and availability of red roses for St. Valentine’s Day.