Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. Su created a fantastic Christmas door wreath for the Floristry Trade Club; watch and learn as she explains how to make your very own. With insight into current trends, design technique and handy tips for construction. Watch how Su creates a beautiful Christmas door wreath reflecting the major trends for Christmas 2025, using moss, spruce, conifer and a selection of ru

Autumn is one of my favourite seasons. It’s the colour palette that really sells the season to me, and the wonderful textures that are created by nature. Autumn evokes feelings of comfort, nostalgia and beauty all at the same time. After the brightness of Summer, we often welcome the slower rhythm of Autumn – staying in, lighting candles and keeping warm. It is also the season for harvest festivals, Halloween, Bonfire Night, Thanksgiving and Diwali, to name but a few. These f

It’s not just trees that glow at this time of year, some garden shrubs are capable of doing the same, and for me, Cotinus, or Smoke Tree....

Looking for a fast, eye-catching bouquet idea to boost your Halloween sales? In this short video, Su Whale shares a simple yet impactful...

Celebrate the Jubilee with royal purple floral creations. Su Whale suggests some regal flower combinations.

From 22nd September to 1st October, world-renowned flower show  Fleurs de Villes arrives at Kew Gardens for the UK premiere of Fleurs de...

In a hotel, every space calls for a different floral touch. At the reception, striking, long-lasting flowers create a warm welcome. Guest...

Su Whale provides her step by step guide on creating a hand-woven wreath base that's sustainable and ideal for woodland burials.

A display of dried flowers will set the tone seasonally, will smell lovely, especially if it includes lavender, and is another reason to...

Held in the prestigious surroundings of the World Forum in The Hague, this year's World Cup of Floral Art saw some outstanding work...

Use houseplants to ring the seasonal changes in your shop displays. Su Whale suggests some to try.

The summer months inevitably mean weddings, festivals and graduations, in fact a host of events being held in larger than normal venues....