No matter how many Christmas peaks you’ve worked through, there are always lessons to be learnt. To help you survive and thrive this Christmas, we asked some experienced florists to share their top tips for trading successfully this festive season. What to consider first Decide how much business you can realistically cope with . If you have historical sales information, look back at it to remind you what sold well and what didn’t. It’s best to look back over the previous t

Viv Bradford shares her savvy tips to minimise waste and maximise profit this Christmas.

Fresh berries are perfect if you want to give seasonal arrangements a natural, festive feel, says Su Whale.

Su Whale shares 10 gorgeous Christmas wreath designs to get you inspired this season.

Follow Su Whale's guide to making environmentally friendly Christmas wreaths.

Choosing greenery for Christmas designs? Use this A-Z guide to foliage essentials that will see you through the festive season and beyond.

Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. Su created a fantastic Christmas door wreath for the Floristry Trade Club; watch and learn as she explains how to make your very own. With insight into current trends, design technique and handy tips for construction. Watch how Su creates a beautiful Christmas door wreath reflecting the major trends for Christmas 2025, using moss, spruce, conifer and a selection of ru

Autumn is one of my favourite seasons. It’s the colour palette that really sells the season to me, and the wonderful textures that are created by nature. Autumn evokes feelings of comfort, nostalgia and beauty all at the same time. After the brightness of Summer, we often welcome the slower rhythm of Autumn – staying in, lighting candles and keeping warm. It is also the season for harvest festivals, Halloween, Bonfire Night, Thanksgiving and Diwali, to name but a few. These f

It’s not just trees that glow at this time of year, some garden shrubs are capable of doing the same, and for me, Cotinus, or Smoke Tree....

Looking for a fast, eye-catching bouquet idea to boost your Halloween sales? In this short video, Su Whale shares a simple yet impactful...

Celebrate the Jubilee with royal purple floral creations. Su Whale suggests some regal flower combinations.

From 22nd September to 1st October, world-renowned flower show  Fleurs de Villes arrives at Kew Gardens for the UK premiere of Fleurs de...

In a hotel, every space calls for a different floral touch. At the reception, striking, long-lasting flowers create a warm welcome. Guest...

Su Whale provides her step by step guide on creating a hand-woven wreath base that's sustainable and ideal for woodland burials.

A display of dried flowers will set the tone seasonally, will smell lovely, especially if it includes lavender, and is another reason to...