Ethylene Gas: the Silent Flower Killer.
Viv Bradford explains the threat of ethylene gas and how to protect your fresh flower stock from its effects.
Viv Bradford
Jun 26, 20233 min read
Wedding Cake Flowers
Su Whale offers advice on how to create wedding cake flowers and what to avoid.
Su Whale
May 18, 20232 min read
Spring Wedding? It has to be Freesia.
Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.
Su Whale
Apr 17, 20232 min read
Basing – Creative Alternatives to Chrysanthemum
Su Whale suggests creative alternatives to costly white chrysanthemums for funeral basing.
Su Whale
Apr 13, 20233 min read
Shop Display Inspiration: Easter Treats
Su Whale shares creative ideas for Easter sales opportunities, making the most of spring-flowering bulbs and plants.
Su Whale
Mar 30, 20232 min read
Floristry Trends 2023: Texture on Texture
Texture is another top trend for floristry in 2023. Learn more from Merel van den Burg from Florismartdirect.
Merel van den Burg
Mar 27, 20232 min read
World-Class Workshops at the Interflora World Cup
See internationally acclaimed floral designers in action and take part in their inspirational workshops at the Interflora World Cup.
Jackie Whittaker
Mar 24, 20234 min read
Spring Wedding Inspiration: Vintage Theme
Timeless roses and a soft pastel colour palette. Su Whale describes the detail.
Su Whale
Mar 14, 20232 min read
Strelitzia Mother' Day Collection Recipe Cards
Free Mother's Day bouquet pictures and recipe card from Strelitzia, to use on your website and social media accounts.
Strelitzia
Mar 10, 20232 min read
Spring Wedding Inspiration: Bold & Bright
Take inspiration for your spring wedding work from these contemporary bold and bright designs.
Su Whale
Mar 7, 20232 min read
How To… Plant and Promote Spring Flowering Bulbs
Simple sales opportunities with a bit of creative thinking. Su Whale explains.
Su Whale
Feb 23, 20232 min read
Reinventing Valentine's Day with the Language of Flowers
Su Whale looks to the language of flowers for Valentine's Day inspiration.
Su Whale
Jan 5, 20232 min read
Christmas Shop Displays
Need some last-minute merchandising inspiration for your Christmas shop displays? Take a look at these ideas from Su Whale.
Su Whale
Dec 28, 20222 min read
Final Countdown Tips for Christmas 2022
Have exclusive instore offers Use your social media and website to tempt people into the shop with some exclusive in store offers because...
Caroline Marshall-Foster
Dec 3, 20227 min read
Can we Ditch Poly Ribbon?
We all need to try and reduce our use of poly ribbon, no matter how cheap and practical it is. Su Whale suggests how.
Su Whale
Nov 17, 20222 min read
