

Bromeliads: Nature’s Natural Fireworks featuring Floristry Tips from Su Whale
Bromeliads are perfect impulse purchase plants - colourful, fun and easy to care for.

Su Whale
Oct 27, 20253 min read


Capitalising on the Christmas Peak
Viv Bradford shares her savvy tips to minimise waste and maximise profit this Christmas.

Viv Bradford
Oct 23, 20253 min read


Christmas Wreath Inspiration
Su Whale shares 10 gorgeous Christmas wreath designs to get you inspired this season.

Su Whale
Oct 21, 20252 min read


Watch Karen Barnes Create a Stylish Christmas Door Swag
Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Watch how Karen creates a beautiful Christmas Swag. Using magnolia, spruce, cotton, gold cones and of course a Christmas bow and twinkling lights. With over 35 years’ experience, Karen Barnes is one of the UK’s leading consultants to the floral industry and an expert in product development, future trends & colours, and floral photograp

Karen Barnes
Oct 20, 20251 min read


Watch Su Whale Create a Traditional Christmas Door Wreath
Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. Su created a fantastic Christmas door wreath for the Floristry Trade Club; watch and learn as she explains how to make your very own. With insight into current trends, design technique and handy tips for construction. Watch how Su creates a beautiful Christmas door wreath reflecting the major trends for Christmas 2025, using moss, spruce, conifer and a selection of ru

Su Whale
Oct 20, 20251 min read


Pumpkins, Gourds and Autumnal Foliage – Ideas for Autumn Gifts
Autumn is one of my favourite seasons. It’s the colour palette that really sells the season to me, and the wonderful textures that are created by nature. Autumn evokes feelings of comfort, nostalgia and beauty all at the same time. After the brightness of Summer, we often welcome the slower rhythm of Autumn – staying in, lighting candles and keeping warm. It is also the season for harvest festivals, Halloween, Bonfire Night, Thanksgiving and Diwali, to name but a few. These f

Karen Barnes
Oct 16, 20254 min read


Woven with Love: Making a Sustainable Funeral Wreath
Su Whale provides her step by step guide on creating a hand-woven wreath base that's sustainable and ideal for woodland burials.

Su Whale
Sep 19, 20251 min read


Meet the Winners of World Cup Floral Art 2025
Held in the prestigious surroundings of the World Forum in The Hague, this year's World Cup of Floral Art saw some outstanding work...

Jackie Whittaker
Sep 2, 20251 min read


How to Dry Flowers – The Air Drying Method
Late summer/early autumn is the perfect time for harvesting flowers for drying. The easiest method is to air dry, and this can be done in the shop or at home. How to Choose Flowers to Air Dry It’s important to select flowers which are just coming into their prime, they need to be good quality and not over mature, else they will fall apart. If you intend to dry in bulk from your flower stock, put the chosen flowers to one side as soon as they arrive, don’t leave it as an af

Su Whale
Aug 20, 20252 min read


Designing for Large Spaces
The summer months inevitably mean weddings, festivals and graduations, in fact a host of events being held in larger than normal venues....

Su Whale
Aug 12, 20252 min read


Discovering the Concept of Iki Through the Lens of Ikebana Floral Arrangement
All about this unique design and aesthetic philosophy that celebrates refined restraint over ostentatious display. "Enchanting" is what...

Thursd
Jul 22, 20257 min read


Using Moss in Funeral Work
Information and inspiration to help you make the best use of moss in funeral tributes.

Su Whale
Jul 21, 20252 min read


Dealing with the Heat: Conditioning Flowers
Su Whale offers some timely tips for flower care and conditioning in the warmer summer months.

Su Whale
Jun 20, 20252 min read


Dried Flowers: Still Trending!
Dried flowers are more popular than ever. Su Whale suggests how to make the most of this trend.

Su Whale
Jun 5, 20252 min read


Creating an Eco-Friendly Funeral Piece
Florist Liz Dawes explains how she approached a customer request for a plastic-free funeral piece.
Liz Dawes
Apr 22, 20252 min read




