

Meet the Winners of World Cup Floral Art 2025
Held in the prestigious surroundings of the World Forum in The Hague, this year's World Cup of Floral Art saw some outstanding work...

Jackie Whittaker
Sep 2, 20251 min read


How to Dry Flowers – The Air Drying Method
Late summer/early autumn is the perfect time for harvesting flowers for drying. The easiest method is to air dry, and this can be done in the shop or at home. How to Choose Flowers to Air Dry It’s important to select flowers which are just coming into their prime, they need to be good quality and not over mature, else they will fall apart. If you intend to dry in bulk from your flower stock, put the chosen flowers to one side as soon as they arrive, don’t leave it as an af

Su Whale
Aug 20, 20252 min read


Designing for Large Spaces
The summer months inevitably mean weddings, festivals and graduations, in fact a host of events being held in larger than normal venues....

Su Whale
Aug 12, 20252 min read


Discovering the Concept of Iki Through the Lens of Ikebana Floral Arrangement
All about this unique design and aesthetic philosophy that celebrates refined restraint over ostentatious display. "Enchanting" is what...

Thursd
Jul 22, 20257 min read


Using Moss in Funeral Work
Information and inspiration to help you make the best use of moss in funeral tributes.

Su Whale
Jul 21, 20252 min read


Dealing with the Heat: Conditioning Flowers
Su Whale offers some timely tips for flower care and conditioning in the warmer summer months.

Su Whale
Jun 20, 20252 min read


Dried Flowers: Still Trending!
Dried flowers are more popular than ever. Su Whale suggests how to make the most of this trend.

Su Whale
Jun 5, 20252 min read


Creating an Eco-Friendly Funeral Piece
Florist Liz Dawes explains how she approached a customer request for a plastic-free funeral piece.
Liz Dawes
Apr 22, 20252 min read


Floral Decorations for Celebrations
Flowers for entertaining is a profitable market to tap into, so here's some creative inspiration to get you started.

Su Whale
Apr 14, 20254 min read


Florist's Top Tips for Funeral Work
Use a Lazy Susan One of the most useful items that I use when making funeral pieces is a cake turntable, which is aptly referred to as...

Sophie Waterfield
Apr 10, 20253 min read


Spring Wedding Inspiration: Sunshine Yellow
Use these fresh, fun and organic designs to inspire your spring wedding work.

Su Whale
Mar 27, 20252 min read


Mother's Day Inspiration
Embrace pink for Mother's Day and get inspired to create your own tempting bouquets and arrangements.

Jackie Whittaker
Feb 27, 20251 min read


Bare Essentials Foliage featuring Floristry Tips From Su Whale
Make the most of striking structural branches when foliage is at a premium. Su Whale offers inspiration.

Su Whale
Feb 24, 20252 min read


Conditioning Roses for St. Valentine’s Day
A step-by-step guide The correct conditioning of cut roses is essential, no more so than at Valentine’s Day.

Su Whale
Feb 3, 20252 min read


Common Plant Problems: Botrytis
Learn how to identify and avoid this problematic fungal disease.

Su Whale
Jan 10, 20252 min read




