Seven years ago, a search began for the perfect purple Celosia, one that doesn’t constantly need adjustments in lighting, temperature,...

Most customers will gravitate towards a plant that they like the look of, not perhaps considering its care other than the two most commonly asked questions which are also the most basic, where can I put it and how often does it need watering?  To help your customers chose, ask them a few questions in return, after all just because they like a plant, it may not be the right one for them, so how can you find the perfect match?   Firstly, find out what they want from their house

Lilies are one of the world's most popular and recognisable flowers, with thousands of varieties to choose from. Full of meaning and significance they have been cultivated for centuries, with the Greeks and Romans growing them for both ornamental and medicinal purposes.  Associated with purity and innocence, Lilies also symbolise unity and peace.

Su Whale shares her tips on using alliums in floristry work and advises how to avoid the smell of onions!

Su discovers forget-me-nots coming up everywhere and explains how best to use them in floristry.

One of the most beautiful and delicate of spring flowers, the Poppy Anemone is a seasonal favourite.

Both evergreen and deciduous, Viburnum is a popular shrub for landscaping and is also used extensively in floristry. It’s in the spring though that one of the prettiest of the group takes centre stage, and that is Viburnum opulus,  also called the Guelder Rose or Snowball tree.  V. opulus  is unmistakable with its large, nodding, spherical heads, made up of lots of tiny, lime green flowers. A deciduous plant, in its natural habitat it can grow up to 5m, although florists reco

Improve your grasp of colour theory and its practical application in floristry with Su Whale's easy guide. This time, its all about yellow.

Lucky spring visitors to The Netherlands' Keukenhof Gardens are not just greeted by acres of glorious Tulips, interspersed between their banks of bright colours run rivers of blue created by thousands and thousands of flowering Muscari.  Grape Hyacinth, as it’s commonly known, is a diminutive flower with tiny florets, packed tightly together to form a compact cone of blue or occasionally white. It’s not dissimilar in shape to a Hyacinth, however the two are not related. Far s

Flowers for entertaining is a profitable market to tap into, so here's some creative inspiration to get you started.

Su Whale shares her pick of the plants for a pretty, flowering Easter display inside or out.

Su Whale explores spring flowers typically associated with Easter.

Longiflorum lilies are at their best right now. Su Whale explains how to care for them to get the best from their scent, colour and form.

Use these fresh, fun and organic designs to inspire your spring wedding work.

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Watch how Karen creates a beautiful Pantone inspired arrangement reflecting the major trends for the season, Floral Pathways. Using 'Apricot Stocks', hyacinths, 'Royal Salsa' calla lillies, and decrotive grasses, siergras (chasmanthium).