You're a florist, not a copywriter and lets face it writing doesn't always come naturally to everyone. In a busy online floral market, a good product description can be the difference between a customer making a purchase from you or from another online florist. Whether it's beautiful bouquets, elegant centrepieces or exotic floral arrangements, here's our quick guide to help you craft fab product descriptions like an expert: Know Your Audience

A display of dried flowers will set the tone seasonally, will smell lovely, especially if it includes lavender, and is another reason to...

A chargeback is a reversal of a payment made on a credit or debit card when the payment could be incorrect or fraudulent. The chargeback...

Think all birthdays were created equal? Think again! Research by Interflora has pin pointed the best and worst day to celebrate a...

Learn all about Birth Flowers from January through to December, and everything in between

Make the most of UK grown flowers and foliage with Su Whale's pick of the best late season stems.

Panicum grass, or Switch grass, is known for its adaptability and resilience. Panicum grass is excellent as a foliage in floral designs...

Employment law experts Croner explain why your business needs a well documented disciplinary process.

As home-grown flowers become more popular with both florists and the public, its wise to know what's available every month so you can plan

Held in the prestigious surroundings of the World Forum in The Hague, this year's World Cup of Floral Art saw some outstanding work...

Use houseplants to ring the seasonal changes in your shop displays. Su Whale suggests some to try.

With the World Cup Floral Art 2025 in full swing, The Floristry Trade club is capturing all the highlights. Check out all the video...

The Floristry Trade club is currently at the World Cup Floral Art , capturing all the highlights. This article will update throughout the...

Pretty, with ruffled, bell-shaped flowers and grey-green leaves, Eustoma (or lisianthus) is popular and long-lasting. Originating from...

Originating from South Africa, the Protea family is an ancient one, with evidence from fossils showing that they were growing 75-80...