

Still Planning your Delivery Routes Manually?
Delivery route planning involves mapping the most efficient paths for drivers, considering factors like traffic and weather. Automated tools simplify this process, saving time and fuel while improving delivery efficiency.

Gemma Wakerley
Feb 133 min read


Su Whale Meets Sarah Richardson of Leafy Couture, Leeds
Leafy Couture in Leeds have been creating beautiful flowers, arrangements and installations since their establishment in 2006. Its founder, Sarah Richardson, has trained with some of the best floral designers and creatives in the UK and US and now, as a college-level tutor, teaches and mentors budding and professional florists alike. She has styled photoshoots for luxury brands like Jo Malone, Joe Browns and Anthropologie, and is the recommended florist for some of the North’

Su Whale
Feb 123 min read


FREE Social Media Assets from eflora
Say "Thank You" to your Valentine's Day customers with these free, downloadable social media images.

Imogen Lester
Feb 121 min read


International Women’s Day – a Unique Sales Opportunity
Tuesday 8th March is International Women’s Day and a great marketing opportunity to generate more business.

Jackie Whittaker
Feb 124 min read


Health & Safety Compliance – Don’t Ignore It!
Book a free Health & Safety compliance check for your business to make sure you stay on the right side of the law.

Croner
Feb 112 min read


Pinterest Predicts 2026: A Trend Report Florists Can Actually Use
The not-yet-trending report shows where tomorrow's trends will take your audience next. Pinterest has released its latest annual Pinterest Predicts report, which highlights 21 trends it expects to take off in 2026. For florists, this isn’t just another mood board of random aesthetics. Pinterest is where people plan. They save ideas for weddings, homes, parties, outfits, gifting, and yes, flowers. So when Pinterest spots a shift early, it often shows up later in what customer

Thursd
Feb 117 min read


Train to Gain: Staff Confidence, Roleplay and Motivation
Your team is your front line. They’re the ones greeting customers, making recommendations, and representing your brand every day. When they’re confident, knowledgeable, and motivated, your shop performs better, it’s that simple. This article explores how florists can build a stronger team through regular training, mindset shifts, and simple performance tracking that encourages growth without pressure. Confidence Comes From Practice What works: Weekly roleplay sessions

Chris Wood
Feb 103 min read


How To Plant and Promote Spring Flowering Bulbs
Simple sales opportunities with a bit of creative thinking. Su Whale explains.

Su Whale
Feb 102 min read


How to Comply with Making Tax Digital
Find out the four steps your small business can take to comply with the tax legislation, and where you can find compatible software. The Making Tax Digital for VAT deadline has already passed. Since April 2022, VAT-registered businesses have been required by law to follow the new rules, including using compatible software to submit your VAT returns. You may face penalties from HMRC if you don’t meet MTD requirements. Don’t worry – at the Federation of Small Businesses, we'

Federation of Small Businesses
Feb 97 min read


Fabulous Forsythia
A beacon of brilliant yellow, Forsythia is currently having its brief moment of glory before being overshadowed by the more prolific blossom of cherries, apples and plums. For eleven months of the year, Forsythia is a rather unremarkable shrub, but in late spring the arched stems of ‘Golden Bells’ or the ‘Easter Tree’ are unmistakable.

Su Whale
Feb 92 min read


Sustainable Business: Using Smart Meters and Sub Meters
Finding ways to make your business more sustainable can be difficult and complicated but committing to measuring and reducing your energy consumption is thankfully straightforward to implement. There are some significant benefits to sustainable energy use, from both a cost and environmental perspective: · Cost Savings: Implementing low or no-cost energy efficiency measures (e.g., LED lighting, smart timers, draught-proofing) can reduce energy bills by up to 25%. Increased Pr

Jackie Whittaker
Feb 64 min read


Tropical Flowers in Winter
Tropical flowers in winter — isn’t that asking for trouble? In this guest blog, Claudia from Magic Flowers shares practical tips on hydration, temperature and storage. With the right treatment, you can use and present exotics all year round. It’s no coincidence that Magic Flowers, together with FleuraMetz, is sponsor of the Aloha Show at IPM Essen. Prefer to wait until spring? From the start of IPM, you can exclusively pre-order all products from the Aloha Show at FleuraMetz.

FleuraMetz
Feb 62 min read


Hypericum - Everything you Need to Know
Where would we be without Hypericum? Dependable and available all year round in an ever-expanding range of colours, this workroom staple ties in seamlessly with every season. Fruiting naturally in the autumn, Hypericum is a deciduous shrub that is covered with simple, bright yellow flowers in summer. Commonly known as St. John’s Wort, Tutsan, or in the States, Coffee Bean; Hypericum is found worldwide, and there are nearly 500 species within the genus. Hypericum Colour Range

Su Whale
Feb 62 min read


Seasonal Spring Flower - Iris
We are so used to having Iris in our shops all year round it’s easy to forget that it is in fact a spring flower, blooming naturally between February and March. Tall and reliable, it has become something of a workroom staple, despite its relatively short vase life. When and how to buy Iris Iris is sold in batches of 50 stems with an average stem length of 60 cm. Tightly budded Iris need time to open, so it’s always a good idea to buy in advance and keep some in stock, part

Su Whale
Feb 52 min read


Building Your Wedding Business
Weddings are an essential part of a florists’ portfolio so its important to make the most of this business opportunity.

Su Whale
Feb 54 min read



