Su Whale gets creative with suggestions for affordable floral gifts for Mother's Day.

We recently attended a webinar all about predicted social media trends for 2026. We've put our learnings from the webinar into a short article and tailored it to the floral industry. Keep reading to get a head start on your social channels for 2026👀 Social Media Trends for 2026 The AI Content Overload. Community-first platforms dominate. Search Everywhere Optimisation. Relationship Marketing Returns. Gen Alpha Unplugging. Founder-led brands. AI Content Overload Stylised maro

Discover the top five HR trends for UK small businesses, from "job-hugging" and retention strategies to AI upskilling and the new Employment Rights Act. As we move through 2026, businesses are facing a unique set of contradictions: recruitment is slower, yet skills shortages persist; hybrid work is settled, yet culture feels fragmented. To navigate this, employers must look at the emerging HR trends shaping the market, moving away from rigid job titles toward employee retenti

Your shop might close at 5pm, but your website never sleeps. It’s your digital storefront, your catalogue, and your booking desk all rolled into one. When set up well, it can capture late-night orders, upsell with ease, and build trust with new customers.   This article explores how florists can optimise their websites to increase sales, improve customer experience, and strengthen their brand.      Keep It Current and Clear  What works:   Accurate stock, pricing, delivery are

Viv Bradford explains the benefits of the Dutch MPS certification for growers and florists buying from them.

Here we’ve included a free sample adverse weather policy that UK business owners can refer to.

In the latest in our series about growers, we meet Jo Munson from the very famous Smith and Munson, based in Lincolnshire and growing absolutely delicious tulip varieties and lilies mainly, but also expanding into other varieties in recent times. I was lucky enough to visit the nursery to see the way in which they grow as sustainably as possible and marvel at the huge variety of lilies.   Tell us about yourself and your growing journey, how long have you been growing, why did

Valentine’s Day is one of the busiest single peak days of a florist calendar. For many florists, it can account for a significant portion of annual revenue, but it can also be one of the most stressful periods of the year. It is the only peak that I have never enjoyed. Due to heightened customer expectations, tight delivery schedules, high wholesale prices, and intense competition (both local and online), getting Valentine’s Day right requires more than just beautiful flowers

With Mother’s Day looming and customer expectations high, its worth reminding yourself about where you stand if something goes wrong.

There can be few of us who haven’t left an online review for businesses we have used and most of us understand the power reviews can have, both positive and negative.  As business owners we can embrace them with understandable pride when they are glowing and we can easily lose sleep over the negative ones.  With the peaks of Valentine's Day and Mother’s Day being only four weeks apart this year, I thought it would be a good idea to look at reviews and what is the best way to

Getting a customer through the door is just the beginning. The real value lies in keeping them coming back. Loyalty isn’t built on discounts alone, it’s built on trust, consistency, and thoughtful incentives that make people feel valued.   This article explores how florists can use smart promotions, seasonal planning, and customer engagement to drive repeat business and build long-term relationships.   Plan Ahead for Seasonal Peaks  What works:   Pre-build collections for Val

Let’s be honest - most people aren’t reading your whole website. They’re skimming, scanning, subconsciously deciding whether you’re “the one” within seconds of landing on your homepage. And if your floristry website doesn’t give them what they need right away? They click out. Not because your work isn’t good enough (it probably is). But because people are busy, easily distracted, and constantly comparing. That’s why what you put "above the fold"- the first part of your homep

Employers often get confused around what exactly their health and safety responsibilities are. It is important to understand that avoidable accidents and incidents in the workplace can not only be devastating to the well-being and morale of your workforce, but they can also result in costly financial penalties and even costlier reputational damage. In fact, serious and preventable accidents constitute a breach in your legal obligations to protect your workers. Employers are l

Floristry is Personal   Every customer has a story behind their purchase: celebration, sympathy, or “just because.” Connecting with that story turns a transaction into a relationship. When you listen well and recommend confidently, customers spend more, complain less, and return.   This article shows how florists can use psychology, phrasing, and mindset to sell with confidence, increase average order value, and create better customer experiences.   Start With Purpose, Not Pr

Discover cost-effective ways to upskill your staff, from online training to available grants. Learn how small businesses can boost skills without overspending. For small businesses, staying competitive often means doing more with less. Upskilling your staff can help bridge skills gaps, boost productivity, and improve retention, without the need for constant recruitment. But with tight budgets and limited time, many business owners wonder how to upskill staff effectively and a