Read Croner's latest guide to reporting and preventing workplace accidents and incidents.

For florists, running a successful business isn’t just about beautiful designs — it starts with smart buying. The flowers you choose, when you order them, and how you condition them all play a huge part in how happy your customers are and how profitable your shop or studio can be. That’s why we’ve created a brand-new free resource: “10 Tips for Buying Flowers Wholesale”. Wholesale flower buying can feel overwhelming at times. With hundreds of varieties available, fluctuating

Let’s take a familiar analogy, that of creating a bouquet, to explore some key steps that will support you to engage, serve & keep customers

Make the most of seasonal flowers and foliage.

When I started in this industry in the late 1980s funerals were a huge money spinner for florists, 10 tributes were not unusual, although they were mostly sprays, wreaths and posies. In the 1990s bespoke, carved and sprayed tributes became more popular and the range of bases that were available for this type of tribute expanded. There were still multiple tributes per funeral and this was an important revenue steam for every florist I ever worked for, funeral work was every

Risk assessments are an essential part of securing the health & safety of your employees.

Ensure that the health and safety of your employees is at the top of your priority list.

Delivery isn’t just the final step, it’s part of the customer experience. Whether it’s a doorstep handover or a surprise gift arriving at work, your delivery service reflects your brand. Done well, it builds trust, encourages repeat business, and creates lasting impressions. This article explores how florists can elevate their delivery process to match the quality of their designs and the professionalism of their shop. Treat Delivery as a Premium Service What works: C

Say "Thank You" to your Valentine's Day customers with these free, downloadable social media images.

Book a free Health & Safety compliance check for your business to make sure you stay on the right side of the law.

Your team is your front line. They’re the ones greeting customers, making recommendations, and representing your brand every day. When they’re confident, knowledgeable, and motivated, your shop performs better, it’s that simple. This article explores how florists can build a stronger team through regular training, mindset shifts, and simple performance tracking that encourages growth without pressure. Confidence Comes From Practice What works: Weekly roleplay sessions us

Simple sales opportunities with a bit of creative thinking. Su Whale explains.

Finding ways to make your business more sustainable can be difficult and complicated but committing to measuring and reducing your energy consumption is thankfully straightforward to implement. There are some significant benefits to sustainable energy use, from both a cost and environmental perspective: · Cost Savings: Implementing low or no-cost energy efficiency measures (e.g., LED lighting, smart timers, draught-proofing) can reduce energy bills by up to 25%. Increased Pr

Weddings are an essential part of a florists’ portfolio so its important to make the most of this business opportunity.

Marketing isn’t just about getting your name out there, it’s about building relationships, staying visible, and giving people a reason to choose you. Whether it’s a scroll-stopping Instagram post or a local workshop, the most effective marketing feels personal, consistent, and connected to your community. This article explores how florists can use modern marketing tools and local outreach to attract new customers, deepen loyalty, and grow their brand. Social Media - Your