Your shop displays are more than decoration… they’re silent salespeople. The way you present your products influences what customers notice, how they feel, and what they choose to buy. Great merchandising doesn’t just look good, it drives revenue. This article explores how florists can use display techniques to increase average order value, prompt add-on sales, and create a more engaging customer experience. Make Your Window a Talking Point What works: Refresh your window

Kick start the new year by making some business-based resolutions. Karen Barnes suggests how.

I personally love Winter greens with seasonal festive flowers, berries and branches. Planning ahead for your floral and plant collections over the Winter season is the key to positive sales and marketing and should help make peak trading manageable and profitable. Always look to your suppliers and think about where you can get the best stems, good quality and good prices; where possible negotiate on pricing and delivery dates. Seasonal and British-grown flowers and foliage

Open Banking lets small businesses securely share financial data, simplifying access to finance, improving cash flow & accounting. It also enables easier, more secure, and cheaper customer payments, offering a competitive edge. It's a UK government-backed initiative for better business management. What is Open Banking? Open Banking is a way for you to safely and securely share your business’s financial data, such as your bank transactions or account details, with other truste

Top tips from Viv Bradford on getting the new year off to a flying start.

Originating from South Africa, the Protea family is an ancient one, with evidence from fossils showing that they were growing 75-80 million years ago. They are unusual flowers, with lots of small, densely packed showy florets surrounded by waxy bracts, forming a cup shape. Spring flowering in their natural environment, cultivated Protea are available all year round, with different varieties peaking within that time. What colours are Proteas available in? Shades of pink an

First Impressions Matter More Than You Think When a customer walks into your shop, they’re not just buying flowers. They’re stepping into an experience. The look, feel, and even the scent of your space can influence how much they spend, how long they stay, and whether they come back. We’ve seen it time and again. Florists who invest in their shop’s presentation consistently outperform those who don’t. And it’s not about spending thousands. It’s about being intentional.

With flower prices at a premium and ongoing supply worries, concerns have resurfaced over the cost and availability of red roses for St. Valentine’s Day.

Bridge Farm is the UK’s leading horticultural expert, with a legacy cultivated over decades of innovation and sustainable growing. At their state-of-the-art facilities and glasshouses, they combine leading edge technology and advanced horticultural science to optimise nature. They deliver the very best of each season, growing naturally at scale. Growing more than 70 million plants a year in a low-carbon, water-efficient, biomass heated glasshouse. They carefully select and br

There’s more than one way to say ‘I love you’ than with a dozen red roses, however gorgeous!

Learn what makes an attention-grabbing Valentine's Day window display from visual merchandising experts Two Visual.

Floral industry expert Karen Barnes extolls the virtues of great teamwork in your business and suggests ways to achieve it.

If you'd love to create something new and unique for Valentine's Day but are lacking inspiration, take a look at these stunning designs, created by Floral Fundamentals' international team of florist Ambassadors. Creating and marketing your unique floral arrangements specifically for Valentine's Day can entice new customers to your business and help you stand out. Increase your visibility by showcasing your creativity on social media, through email marketing campaigns and coll

Cyclamen make great houseplants at this time of year, but did you know they can also be used as a cut flower and a foliage plant?

Why This Series Matters More Than Ever As Interflora’s National Sales Manager for the UK and Ireland, I spend much of my time on the road with our Business Development Managers, visiting florists across our network and beyond. From bustling high street shops to tucked-away studios, we see first-hand what works, what doesn’t, and what small changes can make a big difference. This nine-part series was created to share those insights with you, a collection of practical, proven