Managing mental health issues can often feel very lonely as an individual. Mental health problems aren’t a physical illness with clear and obvious symptoms like a cold or flu, so it can be difficult for a person who is struggling internally to express their emotions and experiences to others. In the beginning, budding mental health concerns might just seem like a few tough days that a person tries to cope with independently. In time, a person dealing with mental health issues

The nation’s love of houseplants shows no sign of abating, with magazines and social media full of new varieties and new ideas on what to buy and how to display. No home is now considered complete without a plant or two or perhaps many more than that… so what are the new trends for 2026 and how can florists embrace and adapt them for sale?  Living Wall Art  ‘Houseplant styling’ are the buzz words for indoor gardening in 2026, focussing on decorative accents rather than huge c

Su Whale explores these surprisingly exotic-looking meadow flowers.

In the latest in our series about growers, we meet Jo Munson from the very famous Smith and Munson, based in Lincolnshire and growing absolutely delicious tulip varieties and lilies mainly, but also expanding into other varieties in recent times. I was lucky enough to visit the nursery to see the way in which they grow as sustainably as possible and marvel at the huge variety of lilies.   Tell us about yourself and your growing journey, how long have you been growing, why did

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Jump to: Christmas and Winter Trends Christmas Garland Winter Vase Design Winter Floral Arrangement Watch how Karen brings popular winter & Christmas trends to life. Discussing colours, designs and packaging to inspire your winter & Christmas range. Showcasing three designs that will be featured in future videos. Karen shares expert

Meet the plant-based, biobased, low carbon footprint, high performance foam suited for every kind of floral design: OASIS® Renewal™ Floral Foam. OASIS® Renewal™ Floral Foam is suitable for all types of designs and flowers – it provides a firm and secure hold for both soft and hollow stems as well as thick and woody stems. It has the same outstanding properties as our classic OASIS® floral foam. Ingredients What is OASIS® Renewal™ Floral Foam made from? OASIS® Renewal™ Floral

Valentine’s Day is one of the busiest single peak days of a florist calendar. For many florists, it can account for a significant portion of annual revenue, but it can also be one of the most stressful periods of the year. It is the only peak that I have never enjoyed. Due to heightened customer expectations, tight delivery schedules, high wholesale prices, and intense competition (both local and online), getting Valentine’s Day right requires more than just beautiful flowers

With Mother’s Day looming and customer expectations high, its worth reminding yourself about where you stand if something goes wrong.

Su celebrated the vibrant colours of cornus stems and its usefulness in design work at this time of year.

There can be few of us who haven’t left an online review for businesses we have used and most of us understand the power reviews can have, both positive and negative.  As business owners we can embrace them with understandable pride when they are glowing and we can easily lose sleep over the negative ones.  With the peaks of Valentine's Day and Mother’s Day being only four weeks apart this year, I thought it would be a good idea to look at reviews and what is the best way to

Getting a customer through the door is just the beginning. The real value lies in keeping them coming back. Loyalty isn’t built on discounts alone, it’s built on trust, consistency, and thoughtful incentives that make people feel valued.   This article explores how florists can use smart promotions, seasonal planning, and customer engagement to drive repeat business and build long-term relationships.   Plan Ahead for Seasonal Peaks  What works:   Pre-build collections for Val

How better to encourage your customers to start a new houseplant obsession than with some easy care green indoor plants that are also believed to bring good luck and fortune?  Jade plant Crassula ovata   A bushy evergreen with fleshy, succulent leaves, often tinted with red, Crassula is slow growing and possibly one of the easiest plants to look after and propagate. Cared for correctly, it has the extra bonus of flowers in the summer, producing clusters of pretty, starry whit

As we come out of Winter and nature merges us into Spring, we as florists sense the change – in hedgerows, in gardens, in parks and anywhere where plants, trees and plant material are growing. Early Spring flowers emerge, delicate, symbolic, and full of promise. These blooms carry emotional weight far beyond their petals. For florists, they are more than seasonal offerings; they are storytellers, mood-setters, and the first messengers of renewal each year. Understanding their

Let’s be honest - most people aren’t reading your whole website. They’re skimming, scanning, subconsciously deciding whether you’re “the one” within seconds of landing on your homepage. And if your floristry website doesn’t give them what they need right away? They click out. Not because your work isn’t good enough (it probably is). But because people are busy, easily distracted, and constantly comparing. That’s why what you put "above the fold"- the first part of your homep

A firecracker of a flower!  Pronounced ‘Loo-co-SPUR-mum’ the pincushion protea grows in a range of rich colours from tawny orange to red, a perfect palette for autumnal designs. Also know as Pincushion Protea, Nodding Pincushion, Sunburst Protea, Leucospermum is a member of the ancient Protea family. It is indigenous to South Africa where it provides essential food for birds and insects; it has a tactile, spiky flower head and pale green leathery leaves which grown in a spira