This spring favourite needs careful handling and conditioning, as Su Whale explains.

Rachel Kennedy and Xue Wang explore the hidden chemistry behind photosynthesis and translate it into a floral story about energy, change, and renewal. Acacia Creative Studio will return to the RHS Chelsea Flower Show in 2026 for its fifth consecutive year, bringing a new installation that looks closely at one of nature’s most essential but often overlooked processes. Led by Rachel Kennedy and Xue Wang, the South Yorkshire-based floral design studio will present 'Chlorophyll:

One of the first major flower shows of the year, the festival opens the door into the summer season and its setting, with the backdrop of the Malvern Hills, provides the perfect backdrop to a plethora of plants and gardens. Join Su Whale from the Interflora Floristry Trade Club as she brings you behind the scenes at the RHS Malvern Spring Festival, uncovering a Gold Medal & Best in Show winning floral tablescape. In this exclusive interview, Ashley Edwards of Ash Tree Floral

East Durham College has been selected to exhibit at the RHS Chelsea Flower Show, with 12 floristry students from Levels 1, 2 and 3 set to represent the institution at the internationally renowned event. Photo from @JeffersonSheard Based at the college’s Houghall Campus in Durham, the team will design, install and present a floral showcase highlighting their creativity, technical ability and innovation. The group will attend alongside staff as they prepare their installation f

There is no doubt that the landscape of training provision in floristry has changed in my career and in my opinion, we could soon be facing a real crisis in the training available for those new to the industry. I was bench trained, learning from a whole bevy of amazing florists, ranging from those a few years older than me to those who were decades older. This meant my education included some real old school techniques as well as more modern ones, well modern for the 1980s!

As more businesses commit to reducing their carbon footprint, renewable energy has become a priority for many business owners. However, the rapid growth of the sustainability market has also given rise to greenwashing, where suppliers overstate or misrepresent the environmental benefits of their products and services. For business owners keen to move to a green energy supplier, this can make it difficult to identify genuine renewable suppliers. How to Verify a Supplier’s Gree

Bees are in decline, so its up to the floristry industry to do our bit by promoting bee-friendly plants. Su Whale explains more.

We mentioned in our Social Media Trends for 2026 post that we think community-led platforms will dominate this year with more people looking for human interaction and updates. We've created a simple, step by step guide on How to Create a WhatsApp Business Account and Set Up a Community Chat specifically for florist businesses. Part 1: How to Create a WhatsApp Business Account For your Florist Business

Cut from the ground, but nowhere near finished, tulips have an amazing habit of continuing to grow long after they have left the farm or garden. Here is what is really happening inside that stem. Even after they have been carefully cut and arranged, tulips never seem to stop growing. Give them a day or two in a vase, and suddenly they are noticeably taller, curvier, and leaning toward the light as if they have found a second life. It can all feel almost wilful. And in a way,

As we approach peak growing season, growers across the UK are rolling up their sleeves and getting stuck into a full-on season of beautiful British blooms. During May there are still some delicate, late spring, early summer gems to enjoy before blousy, colourful summer flowers arrive to dominate the market. Polygonatum multiflorum Common Name: Solomon’s seal An unusual flowering perennial and a charming cut flower which prefers damp, shady conditions. Hardy, it will gr

Longiflorum lilies are at their best right now. Su Whale explains how to care for them to get the best from their scent, colour and form.

Su Whale tells how to make the most of this reliable cut flower.

Woody stemmed spring flowers are an essential part of the seasonal palette. Learn how to care and condition these stems properly.

What a way to kick off the flower show season with blue skies and sunshine on the first day of the Harrogate Spring Show. A champion of floristry and flower arranging, the Floral Art Pavilion, one of the shows biggest draws, was buzzing with visitors appreciating the variety of floral artistry on view. The Pavilion was also the shop window for northern floristry colleges to show off their skills, and they took full advantage of it. College Successes All the floristry students

Competing has such an important role to play in developing floristry skills, so it was very encouraging to see the high standard and number of entrants in the Floral Art Pavilion, one of the main visitor attractions at Harrogate’s Spring Show. Congratulations to everyone who put so much thought, work and effort into their competition pieces. Not everyone can win, but the knowledge and experience gained, wherever placed, is invaluable. ‘Floral Couture – Masquerade’ First place