

Get Ready for the Festive Season!
Our latest range of festive products has officially launched, just in time for the festive season! Our webshop is now live with a delightful selection of Christmas items that you can order right away, ensuring you're well-prepared for the festivities ahead. Explore our high-quality artificial berries and poinsettias, available in a variety of styles from sprigs to wreaths and garlands. Choose from classic colours like red, burgundy, white, and gold. Our beloved glitter butter

James Douthwaite
Nov 11, 20252 min read


Top Five Things to Remember When Recruiting
getting things right at the recruitment stage helps you avoid issues arising later

Croner
Nov 11, 20253 min read


Festive Floral Designs: Preparing your Shop for the Christmas Season
Preparing for the Christmas season as a florist involves more than just stocking up on flowers. It’s about anticipating demand, creating beautiful and festive designs, and offering excellent customer service during one of the busiest times of the year. Embrace festive florals that blend traditional and contemporary styles. My top tips: Winter Favourites: Ensure you have a good stock of traditional Christmas flowers, like poinsettias, amaryllis, roses, carnations, and holly.

Karen Barnes
Nov 10, 20255 min read


Use Scent & Light to Enhance Christmas in your Shop
Su Whale explains how to create a festive atmosphere and boost sales in your shop this Christmas.

Su Whale
Nov 10, 20253 min read


Callistephus - featuring Floristry Tips from Su Whale
Also known as the China or Matsumoto Aster, this member of the Aster family has strong associations with autumn, despite being available from the Dutch auctions for most of the year. Pronounced ‘kal-lee-STEPH-us’ it is a cheerful, multi-petalled flower with a bright yellow central disc and can be bought in either single or double forms. Colour Range : White, lilac, pale pink, dark pink, red, purple. Vase life : 7-10 days. Peaks March – December, seasonally available August

Su Whale
Nov 8, 20252 min read


Poppies for Remembrance
The Royal British Legion adopted the red poppy as a symbol of remembrance.

Su Whale
Nov 7, 20252 min read


The Top 10 Mistakes Florists Make (and How to Avoid Them)
Being a florist means wearing many hats: designer, problem-solver, negotiator, and sometimes even miracle worker. However, even the most talented floral designers can stumble regarding the business side of floristry - pricing, contracts, vendor relationships, and branding. These common mistakes can quietly shrink your profits, overwhelm your schedule, and limit your growth. Here are the 10 biggest “don’ts” in the floral world - and how to avoid them. Skipping the Contract Han

Corrine Heck
Nov 5, 20254 min read


The Wedding Game is Changing for Florists
I am predominantly a wedding florist, creating the flowers for 50+ weddings a year in south Lincolnshire, Rutland, east Northamptonshire and north Cambridgeshire. If I’m brutally honest I don’t think it has ever been harder for florists to book weddings. We have huge competition in the field from venues now offering floral packages within their venue fees, venue dressers offering fresh flowers, hire companies offering silk packages and the fact that a lot of wedding have muc

Viv Bradford
Nov 4, 20253 min read


Is Short-Term Car Leasing Right for your Business?
In today’s fast-moving business world, flexibility is more valuable than ever. Whether you’re expanding your team, responding to seasonal demand, or trialling new roles, having the right vehicles available at the right time can make all the difference. That’s where short-term car leasing in the UK comes in. It offers a practical way to stay agile without the long-term financial commitment of a traditional lease or vehicle ownership. In this guide, we’ll explore what short-ter

Will Voisey
Nov 3, 20255 min read


November Gems from UK Growers
Here's the best flowers and foliage still available from UK growers to use in your floristry work.

Su Whale
Oct 31, 20252 min read


Watch Karen Barnes' Autumn Trends 2025 - New Video
Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Jump to the Videos Autumn Trends Video Autumn Hand-Tied Design Autumn Square Vase Design Autumn Hand-tied / Swag Video Watch how Karen brings popular autumn trends to life. Discussing colours, designs and packaging to inspire your autumn range. Showcasing three designs that will be featured in future videos. Identifying this season's l

Karen Barnes
Oct 31, 20252 min read


Young Florists Shine During GROWTH!
More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents. They were able to show their passion for flowers on the big stage during Hanneke’s show "GROWTH!", presented at the final of the Florint World Cup of Floral Art in The Hague. Opportunitie

FleuraMetz
Oct 29, 20252 min read


Sustainability: the Consumer's Perspective
Flowers make people happy. They bring colour, atmosphere and emotion, at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical. Whereas people have long made conscious choices when it comes to food, similar questions are now being asked about flowers. And that poses a challenge for growers, traders, and florists alike. Negative media coverage about CO₂ and pesticides weighs heavily on the sector’s imag

FleuraMetz
Oct 29, 20254 min read


Making the most of Autumn Plant Sales
One of the joys of floristry is its seasonality, and the passage of summer into autumn is a moment to celebrate and set the seasonal tone in store and out. And if there is one thing florists can do which is heads and shoulders above supermarkets and garden centres, it is shop display. Autumn is without a doubt one of those moments to show off how creative we can be. There is still time for planting outside while the soil still retains the warmth from the summer. Encourage yo

Su Whale
Oct 28, 20252 min read


Ideas to Help Make Christmas Trading Easier
With the focus now on the up-coming Christmas peak, here are some tips, ideas and help for potentially the busiest period of the year.

Jonathon Downes
Oct 27, 20258 min read







