A step-by-step guide  The correct conditioning of cut roses is essential, no more so than at Valentine’s Day.

Follow Su Whale's guide to flowers and plants symbolic of Chinese New Year.

Looking for creative alternatives to roses for Valentine's Day? Su Whale offers her suggestions.

Brown, in all its tones, tints and shades, is big news for wedding floristry. Here's our pick of the best stems and varieties to choose.

Now that hyacinths are back in season, Su Whale shares her tips for using them successfully in floristry work.

The tentative first buds of spring are starting to show, time to shake off the pine needles and holly berries and embrace the new season.

Creative plant transformations can provide you with some profitable pick up and go gifts for Valentine’s Day

In 2021 the Netherlands exported around €470 million worth of Chrysanthemums, making them the second highest grossing flower, outsold only by roses. And that trend continues today, due partly to the versatility and reliability of this hard working flower, their myriad uses in the flower industry and the huge range of colours, shapes and forms which is continuingly being developed.

Learn how to identify and avoid this problematic fungal disease.

With over 600 varieties there are unlimited possibilities.

Su Whale recommends the best and most reliable stems for January floristry.

If cabbages make you think of school dinners, think again! For this versatile vegetable,  otherwise known in floristry as the ornamental...

For some, winter is all about armfuls of spruce and pine or boughs of holly and mistletoe, but for others, who prefer something a little more pared back, a few tastefully arranged tropical flowers will fit the bill. Although more expensive per stem than traditional flowers, fewer are required to make an impact and deliver that all important ‘wow’ factor.

Su Whale encourages us to embrace a soft colour palette of blue, white and green, as an antidote to the Christmas excess.

Christmas wouldn’t be the same without a cheerful poinsettia. Learn how to make the most of them here.