

How to Go Green: Cellophane
Cellophane, every flower shop uses it, but here are a few things you may not know about it and how to be greener with cellophane.

Su Whale
Apr 21, 20252 min read


Using Colour in Design: Yellow
Improve your grasp of colour theory and its practical application in floristry with Su Whale's easy guide. This time, its all about yellow.

Su Whale
Apr 17, 20252 min read


Muscari featuring Floristry Tips from Su Whale
Lucky spring visitors to The Netherlands' Keukenhof Gardens are not just greeted by acres of glorious Tulips, interspersed between their banks of bright colours run rivers of blue created by thousands and thousands of flowering Muscari. Grape Hyacinth, as it’s commonly known, is a diminutive flower with tiny florets, packed tightly together to form a compact cone of blue or occasionally white. It’s not dissimilar in shape to a Hyacinth, however the two are not related. Far s

Su Whale
Apr 15, 20252 min read


Floral Decorations for Celebrations
Flowers for entertaining is a profitable market to tap into, so here's some creative inspiration to get you started.

Su Whale
Apr 14, 20254 min read


Preview: Chelsea & Belgravia in Bloom 2025
Chelsea in Bloom and Belgravia in Bloom are back for 2025. Even if you don’t have tickets for Chelsea Flower Show itself, it will be well...

Su Whale
Apr 11, 20252 min read


Choosing Houseplants for Easter
Su Whale shares her pick of the plants for a pretty, flowering Easter display inside or out.

Su Whale
Apr 8, 20252 min read


Easter Flowers and Houseplants
Su Whale explores spring flowers typically associated with Easter.

Su Whale
Apr 8, 20253 min read


Quick and Simple Easter Design Inspiration Featuring Floristry Tips From Su Whale
Make the most of seasonal flowers and foliage.

Su Whale
Apr 4, 20252 min read


Shop Spring Cleaning Featuring Floristry Tips from Su Whale
So the peaks are over, the days are getting longer and lighter, but is there still the odd pinecone behind the display cabinet? Glitter on the shelving unit? A lovelorn red heart stuck in the corner of the window? If so, it’s time for a shop spring clean. No time to redecorate? Not a problem, here are five easy steps to fill a quiet afternoon (or two) that will leave your retail space in shipshape condition. Dusting

Su Whale
Mar 31, 20252 min read


Lovely Longiflorum featuring Floristry Tips from Su Whale
Longiflorum lilies are at their best right now. Su Whale explains how to care for them to get the best from their scent, colour and form.

Su Whale
Mar 31, 20252 min read


Spring Wedding Inspiration: Sunshine Yellow
Use these fresh, fun and organic designs to inspire your spring wedding work.

Su Whale
Mar 27, 20252 min read


From the Workroom: Being Savvy with Basing
Su Whale shares her professional tips for effective, good quality basing work.

Su Whale
Mar 25, 20252 min read


Phalaenopsis – Everyone’s Favourite Orchid featuring Floristry Tips from Su Whale
Su Whale praises this perennial favourite and suggests how best to display and sell Phalaenopsis.

Su Whale
Mar 21, 20252 min read


Mother’s Day - How to Make Your Plants the Perfect Pick-Me-Ups
It’s always encouraging to see young children choosing something for their mum on Mother’s Day, and plants are ideal gifts – why? Well, where children may be unmoved by large flowery hand-tieds or floral arrangements, what will attract them is anything compact, bright and colourful, especially if they are easy for small hands to carry. Plants have the extra attraction of being something that can be nurtured and grown. So, what are the points to bear in mind when making your

Su Whale
Mar 18, 20252 min read


Mother’s Day? Child’s Play!
Make the most of Mother's Day sales by creating a range for young children with money to spend.

Su Whale
Mar 17, 20252 min read



