One of the joys of floristry is its seasonality, and the passage of summer into autumn is a moment to celebrate and set the seasonal tone in store and out. And if there is one thing florists can do which is heads and shoulders above supermarkets and garden centres, it is shop display. Autumn is without a doubt one of those moments to show off how creative we can be. There is still time for planting outside while the soil still retains the warmth from the summer. Encourage yo

Bromeliads are perfect impulse purchase plants - colourful, fun and easy to care for.

Fresh berries are perfect if you want to give seasonal arrangements a natural, festive feel, says Su Whale.

There’s something about the colours and the cosiness as nights draw in and fires are lit that makes autumn special for so many people. Capitalise on this warm and fuzzy feeling by promoting this colourful season in all its glory. How to sell autumn in your store Even though most flowers are now available all year round, this is the time to concentrate on those that have strong associations with autumn, such as Dahlia, Chrysanthemum, Asters, Gladioli and Callistephus. Pop re

Su Whale shares 10 gorgeous Christmas wreath designs to get you inspired this season.

Follow Su Whale's guide to making environmentally friendly Christmas wreaths.

Choosing greenery for Christmas designs? Use this A-Z guide to foliage essentials that will see you through the festive season and beyond.

Running a festive wreath workshop can be great fun and very rewarding, the key to success is to be organised and prepared. So how to go about it? Here are some answers to commonly asked questions.

Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. Su created a fantastic Christmas door wreath for the Floristry Trade Club; watch and learn as she explains how to make your very own. With insight into current trends, design technique and handy tips for construction. Watch how Su creates a beautiful Christmas door wreath reflecting the major trends for Christmas 2025, using moss, spruce, conifer and a selection of ru

It’s not just trees that glow at this time of year, some garden shrubs are capable of doing the same, and for me, Cotinus, or Smoke Tree....

Looking for a fast, eye-catching bouquet idea to boost your Halloween sales? In this short video, Su Whale shares a simple yet impactful...

Using pumpkins, squashes and gourds in creative floristry designs is a seasonal treat. Su Whale shares her tips for success.

Set the scene for Halloween with Su Whale's pick of the creepiest houseplants for your horror-loving customers.

It’s not just children who love Halloween, everyone now seems to celebrate and shops are capitalising on this trend, selling everything from costumes to candles to homeware. Pumpkins are of course essential at Halloween, with 24million reportedly being sold in the UK alone. This is where florists can get in on the action too and there is no lack of inspiration; Instagram, for example is flooded with 1001 things to do with pumpkins, from the tiniest of gourds to giant sized sp

Celebrate the Jubilee with royal purple floral creations. Su Whale suggests some regal flower combinations.