You might have heard of The World of Spray Roses, a brand loved across the globe for shining a spotlight on one of the most beautiful flowers out there. It brings together passionate growers and breeders with one shared goal: to make the world fall (more) in love with spray roses. And honestly? It’s working! With their soft shapes, rich colours, and amazing volume, spray roses are such a staple for florists everywhere. You don’t need many stems to create a full and luxurious

From the delicate Million Stars® to the bold XLence® and the unique Million Daisy™ — Danziger is keeping Gypsophila fresh, fashionable,...

Enid™ and Phoebe™ embody the delicate balance of romance, elegance, and natural charm that has defined the brand for years. Over more...

Su Whale enjoys the reappearance of our native cornflower in wildflower meadows and explains how best to use it as a cut flower.

Fresh, seasonal herbs can be fabulous additions to bridal bouquets and wedding flowers. Su Whale suggests some of the best.

Karen Barnes guides you through the process of sourcing the perfect roses for your wedding work.

Make the most of lavender this summer, perfect for its scent as well as its dreamy purple colouring.

Dried flowers are more popular than ever. Su Whale suggests how to make the most of this trend.

This week Su Whale celebrates Sweet Williams, a cottage garden favourite that also makes a great cut flower.

Very aptly named, Myosotis (pronounced MY-oh-so-tis) or ‘forget-me-not’ is a true blue flower with grey-green foliage which peppers gardens and carpets woodlands in late spring. Small and delicate with soft, hairy stems, it is often requested as part of a funeral tribute, for obvious reasons. Why ‘forget-me-not’? There are various romantic stories as to how it acquired its common name. A symbol of love since the Middle Ages, it was said that anyone who wore a sprig would nev

Seven years ago, a search began for the perfect purple Celosia, one that doesn’t constantly need adjustments in lighting, temperature,...

Most customers will gravitate towards a plant that they like the look of, not perhaps considering its care other than the two most commonly asked questions which are also the most basic, where can I put it and how often does it need watering? To help your customers chose, ask them a few questions in return, after all just because they like a plant, it may not be the right one for them, so how can you find the perfect match? Firstly, find out what they want from their house

Lilies are one of the world's most popular and recognisable flowers, with thousands of varieties to choose from. Full of meaning and significance they have been cultivated for centuries, with the Greeks and Romans growing them for both ornamental and medicinal purposes. Associated with purity and innocence, Lilies also symbolise unity and peace.

Su Whale shares her tips on using alliums in floristry work and advises how to avoid the smell of onions!

Su discovers forget-me-nots coming up everywhere and explains how best to use them in floristry.