There's money to be made from in-store experiences and events.

In today's digital age, a strong online presence is critical for any business to succeed. Being a florist means you wear lots of hats - florist, business owner, marketer, website designer, accountant, need we go on? To make life a tiny bit easier for you, we've compiled the following tips to help you improve the visibility of your florist website. 1. Optimise Your Website for Search Engines

Viv Bradford brings perspective to a contentious topic.

Karen Barnes suggests an innovative way to stand out from the competition.

Hands up who’s guilty of getting wedding enquiries, sending them your beautifully curated price list and then never chasing?

As a florist, you wear lots of different hats - from floral designer, to accountant to social media manager and everything in between!

Viv Bradford shares her thoughts on the diversification of floristry and the business opportunities this can bring.

Su Whale offers some clever retail tips to attract children to purchase for Mother's Day.

Make Christmas a successful and fun seasonal peak with Karen Barnes' top tips for planning and preparation.

Christmas window display come in many different styles and are a great way to catch your potential customers eyes

Every occasion and event is a potential marketing opportunity for your business. Harness the power of Social Media to maximise sales.

Celebrated by millions of people in India and across the world, Diwali is one of the most popular festivals on the Hindu calendar.

Up-selling and cross-selling are two valuable tool that not only increase revenue, but also lead to greater customer satisfaction

Reconsider your language and it could make all the difference to sales.

Have you heard the saying “THE BEST THINGS IN LIFE ARE FREE” Well this can be true if you use this inexpensive idea...