Unlock your organic opportunity with Search Engine Optimisation (SEO)
Whether you’re an established online florist or just starting out in online sales, understanding SEO gives you the opportunity to make more
Imogen Lester
Sep 16, 20222 min read
Social Media News from Avocado Social
Did you know that LinkedIn is currently seeing record levels of engagement or that Instagram has just introduced pinnable posts?
Avocado Social
Jun 26, 20221 min read
Public Relations (PR) – Why it is so important.
Karen Barnes explains why PR matters and shares her tips for generating valuable free media coverage through careful planning.
Karen Barnes
Jun 9, 20223 min read
Marketing Made Easy: Tips and Tricks for Florist Events
Exhibiting at an event or holding your own is a big commitment but can reap rewards, winning new customers and valuable PR. Learn more here.
Lisa Harrison
May 26, 20226 min read
The True Cost of Delivery
Are your deliveries as cost effective as possible? We explore the hidden costs of delivery and how technology can help keep costs down.
FloriSyst
May 24, 20225 min read
Have an Egg-cellent Easter
Take inspiration from some show-stopping visual merchandising to create your own Easter window displays.
Two Visual
Apr 13, 20223 min read
Delighting Customers with Easy and Inspirational Shop Interiors
Business Subscribers: Get your shop layout right to maximise every sales opportunity. Visual merchandising experts Two Visual show you how.
Two Visual
Mar 17, 20224 min read
Delivery Problems – Understanding Consumer Rights
With Mother’s Day looming and customer expectations high, its worth reminding yourself about where you stand if something goes wrong.
Jackie Whittaker
Mar 16, 20223 min read
Smartphone Flower Photography
Get ready to take better photos with expert Louise Mills. The good news is that you don’t need a high end camera.....
Nicole Moore
Mar 9, 20224 min read
Marketing Made Easy: Kerb Appeal and Window Display Advertising
Retailers have just a few seconds to grab the attention of passing customers. Learn how to create kerb appeal and interest in your shop.
Lisa Harrison
Mar 7, 20225 min read
Building Your Wedding Business
Weddings are an essential part of a florists’ portfolio so its important to make the most of this business opportunity.
Su Whale
Mar 3, 20224 min read
Marketing Made Easy: Printed Marketing Materials for Florists
As you prepare for one of your busiest seasons, we discuss how you can use printed marketing materials to promote your business.
Lisa Harrison
Feb 22, 20224 min read
The Surprising Power of Fragrance
Fragrance might not be the first thing on your mind when you’re comparing pictures of roses. But, as Alexandra Roses, Colombian growers...
Caroline Marshall-Foster
Feb 1, 20222 min read
Weddings: how to handle difficult brides
How do you deal with a difficult bride without losing the contract? Karen Barnes shares her tips and explains why diplomacy is so important.
Karen Barnes
Jan 26, 20223 min read
Plants & Weddings – a natural combination
Plants are natural, pretty, and from the bride’s point of view also original and long-lasting gifts to present to their guests
Jackie Whittaker
Jan 25, 20222 min read
