Week two in our series of easy-to-follow vlogs which will take you through the basics of using social media marketing to promote...

Get to know this delicate, trailing houseplant and it could become a favourite with you and your customers.

Knowing your competitors and how they operate is a vital part of running your own floristry business. Karen Barnes explains why.

Make sure your shop windows stand out from the crowd this Mother's Day. Visual Merchandising experts Two Visual explain how.

‘Flowers are love's truest language’ Park Benjamin Sr Floriography, commonly called "the language of flowers", became popular in the Victorian era as a means of communication in which various flowers and floral arrangements were used to send coded messages, often of a romantic nature! Whilst the language of flowers started in Constantinople in the 1600s, it was brought to England in 1716 by Lady Mary Wortley Montague, who had spent time in Turkey with her husband. The inte

Expert florist and industry consultant Karen Barnes explains the importance of a professional wedding consultation.

Discover top tips to help you make the most of social media, and tackle the issues of a lack of time, inclination, and knowledge. This article was first published in First Voice. Written by Vicky Laffey, Director, The Content Quarter. Keeping up with posting on social media can be a big stress for small business owners. Let’s face it, there are a million and one things that you’d rather be doing than thinking about what to post on your Facebook or Instagram page. You know you

We want to see your Valentine’s Day Displays!

Karen Barnes gives us the low-down on what it really takes to thrive in the world of freelance floristry.

It's not difficult to understand why the cut echeveria is becoming increasingly popular in Europe, especially in Germany, Austria and...

For some florists, November can be a very hectic month, for some it’s a preparation and planning month and for quite a few, it’s very quiet.

As a business you need to let your customers/clients know that you are at the top of your game, and by being aware of trends and keeping up with them, you are absolutely showcasing that you are current, showcasing your products, your styles and the ethos of your brand. Florists who consistently offer trendy and modern designs build a reputation for being creative and up-to-date. This can strengthen your brand, leading to more referrals and repeat business. Being known as a tr

Entering a floristry competition can be a great way to showcase your skills and gain recognition in the industry. Here are some tips to...

In an era where online shopping dominates, bricks & mortar local retailers still have a unique advantage: their community. Building...

Over the years I have met many florists from all around the world and I am always surprised when I hear these statements; “I love doing weddings and don’t have much funeral work, but that’s okay” “Give me a good funeral order any day, I don’t like the hassle of weddings” If I am completely honest, as a florist / floral designer, my heart has always been in weddings and events, but I also appreciate that creating funeral flower tributes is an important job that we florists do.