Creating Ambience with Scent
Scented shop environments will boost shoppers’ moods, improve their experience and can encourage them to spend more.
Su Whale
Nov 24, 20222 min read
Visual Merchandising Focus: LUSH
Learn how LUSH have translated their brand identity into attention-grabbing shop interiors and how you could do the same in your business.
Two Visual
Nov 1, 20224 min read
Unlock your organic opportunity with Search Engine Optimisation (SEO)
Whether you’re an established online florist or just starting out in online sales, understanding SEO gives you the opportunity to make more
Imogen Lester
Sep 16, 20222 min read
Social Media News from Avocado Social
Did you know that LinkedIn is currently seeing record levels of engagement or that Instagram has just introduced pinnable posts?
Avocado Social
Jun 27, 20221 min read
Marketing Made Easy: Tips and Tricks for Florist Events
Exhibiting at an event or holding your own is a big commitment but can reap rewards, winning new customers and valuable PR. Learn more here.
Lisa Harrison
May 26, 20226 min read
The True Cost of Delivery
Are your deliveries as cost effective as possible? We explore the hidden costs of delivery and how technology can help keep costs down.
FloriSyst
May 24, 20225 min read
Delighting Customers with Easy and Inspirational Shop Interiors
Business Subscribers: Get your shop layout right to maximise every sales opportunity. Visual merchandising experts Two Visual show you how.
Two Visual
Mar 17, 20224 min read
Smartphone Flower Photography
Get ready to take better photos with expert Louise Mills. The good news is that you don’t need a high end camera.....
Nicole Moore
Mar 9, 20224 min read
Marketing Made Easy: Kerb Appeal and Window Display Advertising
Retailers have just a few seconds to grab the attention of passing customers. Learn how to create kerb appeal and interest in your shop.
Lisa Harrison
Mar 7, 20225 min read
Marketing Made Easy: Printed Marketing Materials for Florists
As you prepare for one of your busiest seasons, we discuss how you can use printed marketing materials to promote your business.
Lisa Harrison
Feb 22, 20224 min read
The Surprising Power of Fragrance
Fragrance might not be the first thing on your mind when you’re comparing pictures of roses. But, as Alexandra Roses, Colombian growers...
Caroline Marshall-Foster
Feb 1, 20222 min read
Plants & Weddings – a natural combination
Plants are natural, pretty, and from the bride’s point of view also original and long-lasting gifts to present to their guests
Jackie Whittaker
Jan 25, 20222 min read
Marketing Made Easy: Networking for Florists
Could 2022 be the year you discover the art of business networking? We explain how expanding your network can boost your business.
Lisa Harrison
Jan 18, 20224 min read
14 red hot tips for Valentine’s
Whilst Monday may not be traditionally the best Valentine’s Day, there is still everything to go for!
Caroline Marshall-Foster
Jan 17, 202210 min read
Social Media Marketing: Step 12 - Auditing your Activity
Welcome to the twelth in our exclusive vlog series, Social Media Marketing on a Budget. The focus this week is on Auditing your Activity.
Avocado Social
Jan 12, 20221 min read
