

Essential Tips for Minimising Waste
Wastage comes in many forms, whether its flowers and foliage, money or time. Follow these latest tips from florist Alison Ruud
Alison Ruud
Feb 32 min read


Handling Customer Complaints
Take back control and help turn a negative situation into a positive customer experience with our 10 steps to successful...

Jackie Whittaker
Jan 163 min read


Training for Managers - How to Give Feedback
Being able to deliver objective, actionable feedback is an important part of any managers role. Learn how to handle the challenges feedback

Jackie Whittaker
Jan 144 min read


The Importance of Continuous Personal Development
"Never stop learning" is Viv Bradford's advice as she explains why continuous personal development is so important.

Viv Bradford
Dec 24, 20243 min read


How to be a Successful Freelance Florist
Karen Barnes gives us the low-down on what it really takes to thrive in the world of freelance floristry.

Karen Barnes
Dec 24, 20243 min read


Handsome Hyacinths featuring Floristry Tips from Su Whale
Make the most of this fabulous seasonal favourite. Su Whale advises how to condition and use hyacinths in floral work.

Su Whale
Dec 20, 20243 min read


Cyclamen: More Than Just a Houseplant? featuring Floristry Tips from Su Whale
Cyclamen make great houseplants at this time of year, but did you know they can also be used as a cut flower and a foliage plant?

Su Whale
Dec 13, 20242 min read


Conditioning Roses featuring Floristry Tips from Su Whale
Follow Su Whale's guide to conditioning and caring for your Valentine's roses.

Su Whale
Dec 12, 20242 min read


Inspiring Floral Futures with Details Flowers Software
In this exclusive interview, Courtney Champagne, an agricultural science teacher in Texas, shares her experiences, shedding light on the...

Corrine Heck
Sep 10, 20245 min read


Should I Use a Business Coach?
In my world, yes absolutely! A business coach can provide so much benefit to any business. When it comes to florists, it’s important to recognise that we can be so caught up in the day to day running of our business, that it can sometimes be difficult to "see the wood for the trees". My consultancy business has a constant flow of enquiries from florist owners who: have been in business for years but have lost sight of where they want the business to go. have staff concerns. w

Karen Barnes
Aug 1, 20244 min read


An Early Summer Centrepiece with Phoam
This tutorial, created by Joseph, will guide you to create an early summer centrepiece. With sustainability in mind, this design was made...

Joseph Massie
Jul 5, 20241 min read


The Business of Floristry
Our new series of videos, The Business of Floristry, bring insights in to the running of a florist business from our business guru, Karen Barnes. We start at the very beginning looking at what you will need to know when getting started, from the importance of a business plan, choosing a location through to selecting a name, logo and brand, plus so much more. If you have ever thought of starting your own floristry business, are looking to expand your current business or even j

Karen Barnes
Jun 20, 20248 min read


A Fresh Take on a Pin Holder by Joseph Massie
Discover a sustainable floral design technique with Joseph Massie's fresh take on a pin holder.

Joseph Massie
May 9, 20241 min read


The Sussex Flower School
The Sussex Flower School is one of only a handful of professional flower schools outside London and leads the way with interesting and...

Jonathon Downes
Mar 29, 20242 min read


Primroses and Polyanthus
The common primrose, or Primula vulgaris, is always the first plant to flower in Su's garden.

Su Whale
Feb 15, 20242 min read







