We continue our series of videos, The Business of Floristry, bringing insight to the running of a florist business from our business guru, Karen Barnes. This video concentrates on key things you need to understand and consider around purchasing and wastage in your floristry business. Enjoy the rest of the series:

As a business you need to let your customers/clients know that you are at the top of your game, and by being aware of trends and keeping up with them, you are absolutely showcasing that you are current, showcasing your products, your styles and the ethos of your brand. Florists who consistently offer trendy and modern designs build a reputation for being creative and up-to-date. This can strengthen your brand, leading to more referrals and repeat business. Being known as a tr

There is more to organic flowers than just growing them without chemicals

I can remember as a very junior florist (well more of a sweeper and tidier really) getting in the delivery van with an ever-changing...

The Sustainable Floristry Network is an independent education organisation delivering online training for florists worldwide. Founded in...

Created by Nicola from The Bloom Room in Cumbria.

The Gerbera barely needs introducing. Such a popular cut flower, surpassed only by the rose, carnation, chrysanthemum and tulip. There is a great variety of shapes and sizes available, in a wide range of colours covering much of the spectrum. Petals of a single flower can even have several different colours. The origin of the Gerbera lies in the tropical regions of Asia, Africa and South America. Gerbera care tips for the florist

Back to School?    Ease the transition with plants    The autumn term has begun with new timetables, new uniforms and clean classrooms. So how to best brighten up the bare walls of a new schoolroom? By adding plants, which will not only colour up blank spaces but provide welcome greenery, environmental advantages and also have a subtle educational element.  When choosing and promoting plants that will appeal to children there are four things to bear in mind; shape, colour, ca

The Flower Council of Holland, always very proactive regarding emerging trends, have four distinct themes for 2024 aimed...

Our ambassador Madita from Grace and Flowers got to work with gladioli, and became an instant fan. The gladiolus might have a bit of a corny or boring reputation, but by now a lot has changed in gladiolus-land. Madita, for instance, highlights the remarkable texture the flower has. Just look at the jagged edges of the Flamenco varieties.

The 2024 Most Sustainable Floristry Innovation Award is running for the second time this year following its success at the Interflora...

In this exclusive interview, Courtney Champagne, an agricultural science teacher in Texas, shares her experiences, shedding light on the...

Since the launch of our Wedding & Event feature, one of the most common questions we’ve been asked is what we include in our terms and conditions for Flowers by Nattrass’ wedding clients. It can be tricky (at the end of the day, we’re florists and not lawyers), but extremely important to get right – you need to make sure you’re covered when it comes to price increases, broken or lost items, or events that are out of your control to name a few. You also might not have a huge

Summer is Sweet Pea season. Su Whale explains the origins of this fabulously fragrant flower and how best to care for it in floristry.

Entering a floristry competition can be a great way to showcase your skills and gain recognition in the industry. Here are some tips to...