Reinventing Valentine's Day with the Language of Flowers
Su Whale looks to the language of flowers for Valentine's Day inspiration.
Su Whale
Jan 5, 20232 min read
Product Sourcing – How, What and When
Karen Barnes shares her thoughts on successful product sourcing and the best trade fairs to visit for inspiration and choice.
Karen Barnes
Dec 29, 20224 min read
Creating Ambience with Scent
Scented shop environments will boost shoppers’ moods, improve their experience and can encourage them to spend more.
Su Whale
Nov 24, 20222 min read
Seasonal Flower of the Month: Roses
Follow Su Whale's care and conditioning tips to get the most out of roses this summer.
Su Whale
Aug 10, 20222 min read
"How Can I Help You?" - Putting customers at the heart of your business
Let’s take a familiar analogy, that of creating a bouquet, to explore some key steps that will support you to engage, serve & keep customers
Catherine Jane Kirk
Apr 5, 20221 min read
Delighting Customers with Easy and Inspirational Shop Interiors
Business Subscribers: Get your shop layout right to maximise every sales opportunity. Visual merchandising experts Two Visual show you how.
Two Visual
Mar 17, 20224 min read
Smartphone Flower Photography
Get ready to take better photos with expert Louise Mills. The good news is that you don’t need a high end camera.....
Nicole Moore
Mar 9, 20224 min read
Marketing Made Easy: Kerb Appeal and Window Display Advertising
Retailers have just a few seconds to grab the attention of passing customers. Learn how to create kerb appeal and interest in your shop.
Lisa Harrison
Mar 7, 20225 min read
Marketing Made Easy: Printed Marketing Materials for Florists
As you prepare for one of your busiest seasons, we discuss how you can use printed marketing materials to promote your business.
Lisa Harrison
Feb 22, 20224 min read
My Working Day: Valentine’s Day Delivery Driver
We often hear from florists about the challenges of Valentine's Day, but what about the deliver drivers? Brett Whale tells all!
Su Whale
Feb 3, 20222 min read
Marketing Made Easy: Networking for Florists
Could 2022 be the year you discover the art of business networking? We explain how expanding your network can boost your business.
Lisa Harrison
Jan 18, 20224 min read
Peak Perfect Production
Getting through Valentine's when everything is crammed into a few short hours is all about the three P's Planning, Planning & more Planning
Caroline Marshall-Foster
Jan 16, 20222 min read
Managing the Margin ... and other important pricing things!
And other important pricing things!
Your GROSS PROFIT MARGIN (GP/GM) is probably one of the most important things to think .....
Caroline Marshall-Foster
Jan 16, 20225 min read
Turning a complaint into a positive
We’ve all had it. Your previously fabulous 5* Google rating takes a nosedive because someone clicks the 1* button....
Caroline Marshall-Foster
Sep 26, 20213 min read
Time management
The faster we scramble to catch up, the further away that elusive goal seems. As a result, we feel stressed and out of control.
Health Assured
Aug 1, 20213 min read
