Invaluable advise from floristry industry consultant and wedding expert Karen Barnes.

The difference between just surviving and actually thriving this wedding season comes down to preparation—and how you show up. As wedding season approaches, florists everywhere feel the same pressure: more orders, higher expectations, tighter timelines. But the difference between just surviving and actually thriving comes down to preparation—and how you show up when it matters most. This season, it’s not about working harder. It’s about working sharper. Start Before the Rush

Viv Bradford shares her top tips for handling wedding enquiries professionally and converting them to bookings.

There are many types of bouquets , from timeless round ones that say "I love you" in the universal language of flowers to modern hoop designs and even chocolate alternatives for those who prefer their romance edible. Perhaps, while scrolling through these inspirations, you’ve wondered which bouquet style will make your (or their) heart skip a beat. Understanding the different types of bouquets always makes those hard choices simpler and more confident decisions. What Are the

Karen Barnes shares her expert advice on delivering successful and profitable weddings and events.

When it comes to wedding florals, not everyone immediately thinks of wedding greenery. But it’s actually one of the most important parts of bringing your designs to life. Greenery is the background that adds depth and texture to your wedding florals. So, let’s start with the basics and talk about wedding greenery. Why Wedding Greenery Is Important There is something about greenery that makes floral arrangements feel fuller, fresher, and more organic. It is the base of your de

Top industry consultant Karen Barnes shares her experiences of destination weddings; hard work but always fabulous!

If you’re looking for the creative inspiration and technical expertise to take your wedding floristry to the next level, then put this date in your diary. 4‑Day Wedding Floral Workshop: 8th – 11th June 2026 Led by internationally acclaimed floral designers Max van der Sluis, Per Benjamin and Vincenzo Antonuccio, this four-day training programme offers expert tuition and the insider knowledge to craft high quality wedding bouquets, centrepieces and installations with confide

Timeless roses and a soft pastel colour palette. Su Whale describes the detail.

How do you deal with a difficult bride without losing the contract? Karen Barnes shares her tips and explains why diplomacy is so important.

With the arrival of the new year, wedding consultations are beginning to pour in, signalling that this will be a busy wedding season.

Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.

Weddings are an essential part of a florists’ portfolio so its important to make the most of this business opportunity.

Winter weddings are increasingly popular and they provide a wonderful opportunity to be creative with what nature has to offer.

I am predominantly a wedding florist, creating the flowers for 50+ weddings a year in south Lincolnshire, Rutland, east Northamptonshire and north Cambridgeshire. If I’m brutally honest I don’t think it has ever been harder for florists to book weddings. We have huge competition in the field from venues now offering floral packages within their venue fees, venue dressers offering fresh flowers, hire companies offering silk packages and the fact that a lot of wedding have muc