For florists seeking perfection and originality, Decorum Plants & Flowers offers a diverse selection of premium plants, cultivated by...

Su Whale enjoys the reappearance of our native cornflower in wildflower meadows and explains how best to use it as a cut flower.

The Florint World Championship in Floral Art 2025 will take place in The Hague, the political Capital of The Netherlands,  from 28th –...

In my work, I’m lucky to work with some really diverse companies as well as many small business owners. I have to say, small business...

Fresh, seasonal herbs can be fabulous additions to bridal bouquets and wedding flowers. Su Whale suggests some of the best.

L onger vase life, less waste and flowers handled with care. That’s what our collaboration with Chrysal is all about. Because the better we work together, the stronger your floral work becomes. Think longer-lasting blooms, smart post-harvest treatments tailored to each variety, and innovations that reduce our environmental footprint. So what's in it for you as a florist? It’s simple: flowers that stay beautiful for longer mean happier customers and less waste. Thanks to: Tail

Leading wildlife charity, Butterfly Conservation, has revealed the dates of this year’s highly anticipated Big Butterfly Count, which...

Every bride wants to feel special and a wedding flower consultation is your opportunity to do this,

Invaluable advise from floristry industry consultant and wedding expert Karen Barnes.

Let’s be honest—flowers tend to steal the spotlight. Peonies, garden roses, dahlias… they’re the ones that get the “oohs” and “aahs.” But behind every dreamy centrepiece, bouquet, and ceremony arch is an unsung hero: greenery. And here’s the truth—most florists aren’t pricing it properly. In fact, some aren’t charging for it at all. If that sounds familiar, don’t worry—you’re not alone. But it’s time for a shift. Greenery pricing is often underestimated, yet it’s essential to

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for...

AI usage has exploded in recent years, and with good reason. Artificial intelligence tools like ChatGPT, Microsoft Copilot and Google Gemini are all advancing rapidly and can now perform many tasks quicker and more accurately than humans. According to Our World in Data, AI systems can even outperform humans in some language and image recognition tests. While the idea of this can be frightening to some, when used correctly AI tools can be extremely advantageous for small busin

Viv Bradford shares her expertise on how to hang on to those wedding orders in a recession.

Karen Barnes guides you through the process of sourcing the perfect roses for your wedding work.

Step into the greenhouses of hydrangea grower Vicini and you’re greeted by rows upon rows of blooming beauty. Hydrangeas in every shade imaginable, from soft pastels to bold jewel tones. At Hoek flowers, we’re proud to work with many amazing growers who go above and beyond. And Vicini? They’re one of them! This hydrangea grower from Maasland stands out not only for their top quality, but also for their focus on sustainability, innovation, and craftsmanship. Meet Vicini Hydran