

Flower Festival at Salisbury Cathedral
One of the hotly anticipated flower festivals of 2025 is being held at the magnificent Salisbury Cathedral in Wiltshire this week, the...

Su Whale
May 12, 20252 min read


Seasonal Flower- Myosotis
Very aptly named, Myosotis (pronounced MY-oh-so-tis) or ‘forget-me-not’ is a true blue flower with grey-green foliage which peppers gardens and carpets woodlands in late spring. Small and delicate with soft, hairy stems, it is often requested as part of a funeral tribute, for obvious reasons. Why ‘forget-me-not’? There are various romantic stories as to how it acquired its common name. A symbol of love since the Middle Ages, it was said that anyone who wore a sprig would nev

Su Whale
May 12, 20252 min read


Understanding Your Florist Software’s Development Process
Discover why understanding the development process behind your florist software is crucial. Learn the benefits of in-house development, strategic outsourcing, and how these choices impact your business’s reliability, customisation, and data security. As a florist, you dedicate yourself to crafting beautiful arrangements and delivering exceptional service. Behind the scenes, your florist software is the backbone of your operations, helping you manage orders, inventory, and del

Gemma Wakerley
May 12, 20255 min read


Celosia Deep Purple: Same Look, Even More Sustainable
Seven years ago, a search began for the perfect purple Celosia, one that doesn’t constantly need adjustments in lighting, temperature,...

FleuraMetz
May 12, 20251 min read


How to Help Your Customers Choose the Right Houseplant
Most customers will gravitate towards a plant that they like the look of, not perhaps considering its care other than the two most commonly asked questions which are also the most basic, where can I put it and how often does it need watering? To help your customers chose, ask them a few questions in return, after all just because they like a plant, it may not be the right one for them, so how can you find the perfect match? Firstly, find out what they want from their house

Su Whale
May 9, 20252 min read


Small business funding: How to secure the right support
Finding the right small business funding can be a game-changer, whether you're launching a start-up or scaling an existing business. But with so many options available - grants, investors, crowdfunding, and alternative finance - it’s essential to choose the right funding source for your needs. In this guide, we’ll break down different funding types, explain how to find investors and highlight opportunities such as government grants for businesses. By understanding your option

Federation of Small Businesses
May 9, 20255 min read


Lovely Lilies featuring Floristry Tips from Su Whale
Lilies are one of the world's most popular and recognisable flowers, with thousands of varieties to choose from. Full of meaning and significance they have been cultivated for centuries, with the Greeks and Romans growing them for both ornamental and medicinal purposes. Associated with purity and innocence, Lilies also symbolise unity and peace.

Su Whale
May 9, 20252 min read


Seasonal Flower of the Month: Awesome Alliums
Su Whale shares her tips on using alliums in floristry work and advises how to avoid the smell of onions!

Su Whale
May 9, 20253 min read


Sustainable Floristry at Chelsea Flower Show - where next?
It has been some years now since the use of floral foam was banned at RHS Chelsea Flower Show, (although Agrawool is accepted) and with...

Su Whale
May 8, 20252 min read


Seasonal Favourite: Forget-me-not
Su discovers forget-me-nots coming up everywhere and explains how best to use them in floristry.

Su Whale
May 2, 20251 min read


Preview: RHS Chelsea Flower Show 2025 Showground Exhibits
New for 2025 are two stand-out exhibits not to be missed. Farewell Flowers For the first time at Chelsea there will be a display of...

Su Whale
Apr 30, 20252 min read


Google Ads How to Guide: Promoting your Florist Website
With more and more online retailers offering flower deliveries, it can be really tough to stand out in a crowded online market as an independent florist. But fear not, using Google Ads can be an effective way to help your florist website capture the attention of potential customers searching for flowers and flower deliveries online. Google Ads allows you to create ad campaigns that not only generate clicks to your florist website but also help to convert those visitors into p

Imogen Lester
Apr 28, 20256 min read


Floristry Winners at Harrogate Spring Flower Show 2025
There were four competition classes specifically for professional florists and students in training at this year’s Harrogate Spring...

Jackie Whittaker
Apr 28, 20251 min read


Amazing Anemones featuring Floristry Tips from Su Whale
One of the most beautiful and delicate of spring flowers, the Poppy Anemone is a seasonal favourite.

Su Whale
Apr 28, 20252 min read


Viburnum - a Versatile Spring Foliage featuring Floristry Tips from Su Whale
Both evergreen and deciduous, Viburnum is a popular shrub for landscaping and is also used extensively in floristry. It’s in the spring though that one of the prettiest of the group takes centre stage, and that is Viburnum opulus, also called the Guelder Rose or Snowball tree. V. opulus is unmistakable with its large, nodding, spherical heads, made up of lots of tiny, lime green flowers. A deciduous plant, in its natural habitat it can grow up to 5m, although florists recogn

Su Whale
Apr 25, 20252 min read




