Leading floral industry consultant

Su Whale shares some essential facts about Hippeastrum, surely the most flamboyant of Christmas flowers.

Beautiful berries without the prickles! Christmas designs cry out for holly berries, and this particular Ilex is possibly one of the most impressive of all the Christmas foliage. Its tall, straight stems of impressive, bright berries will give contemporary arrangements height, brilliance and structure. It is excellent for contract Christmas designs when even just two or three stems will deliver that all important wow factor. Commonly known as Winterberry, this variety of

Selling Houseplants for Christmas? Now’s the time to give them a seasonal shine. If you’re experiencing a bit of a lull, this is the ideal moment to sort out, tidy up and organise your houseplant displays ready for the festive season. How to revamp your houseplants display Work in sections: a shop with a lot of plants can be a bit daunting to tackle, also, you don’t want to have a counter strewn with plants and pots just when a customer comes in, so go through them methodic

Su Whale sings the praises of native South African flowers that become the stars of the show at this time of year.

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Jump to: Christmas and Winter Trends Christmas Garland Winter Vase Design Winter Floral Arrangement Watch how Karen brings popular winter & Christmas trends to life. Discussing colours, designs and packaging to inspire your winter & Christmas range. Showcasing three designs that will be featured in future videos. Karen shares expert in

Su Whale helps you choose the best blue-grey foliage for all your floristry work.

Dealing with customer complaints during the busy Christmas season always feels challenging, but it is understandable that with increased demand for a perishable product that there are inevitably going to be a few hiccups. However, responding calmly, thoughtfully and with professionalism can turn a negative situation into a positive experience for both parties. Here are few of my top tips for handling complaints: 1. “Two ears one mouth”, was always a favourite saying of the la

Now is the perfect time to prepare and stock up on the right products for the Christmas season. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements. From deep blue to pastel, from moss to ribbon: discover how our ambassadors bring Christmas 2025 to life. Deep blue and candle wax 'Masterpieces by Sam' ambassador Samantha Wilhelm shows a striking shift for Christmas 2025: deep blue hues take centre stage.

Su Whale shares her secrets to success with Schlumbergera, the Christmas cactus.

Winter weddings are increasingly popular and they provide a wonderful opportunity to be creative with what nature has to offer.

Christmas is one of the most creative times of year, when you really can let your imagination fly. Whether you’re looking for inspiration fo

How to create a simple, but very effective, Poinsettia centrepiece.

Join Su Whale as she demonstrates how to create a luxury Christmas bouquet featuring stunning cymbidium orchids. This arrangement blends elegance, texture, and festive charm — perfect for gifting or decorating during the holiday season. Su uses Cymbidium orchids (bronze mini stems), bluey-grey eucalyptus foliage, blue spruce for festive texture, Ilex with red berries, snowy white Hypericum berries, kraft paper, cellophane and velvet ribbon. Su Whale is a florist and freelance

Su Whale says give your houseplants a Christmas makeover and watch them fly off the shelves!