

Get Ready for the Festive Season!
Our latest range of festive products has officially launched, just in time for the festive season! Our webshop is now live with a delightful selection of Christmas items that you can order right away, ensuring you're well-prepared for the festivities ahead. Explore our high-quality artificial berries and poinsettias, available in a variety of styles from sprigs to wreaths and garlands. Choose from classic colours like red, burgundy, white, and gold. Our beloved glitter butter

James Douthwaite
Nov 11, 20252 min read


Festive Floral Designs: Preparing your Shop for the Christmas Season
Preparing for the Christmas season as a florist involves more than just stocking up on flowers. It’s about anticipating demand, creating beautiful and festive designs, and offering excellent customer service during one of the busiest times of the year. Embrace festive florals that blend traditional and contemporary styles. My top tips: Winter Favourites: Ensure you have a good stock of traditional Christmas flowers, like poinsettias, amaryllis, roses, carnations, and holly.

Karen Barnes
Nov 10, 20255 min read


Use Scent & Light to Enhance Christmas in your Shop
Su Whale explains how to create a festive atmosphere and boost sales in your shop this Christmas.

Su Whale
Nov 10, 20253 min read


Ideas to Help Make Christmas Trading Easier
With the focus now on the up-coming Christmas peak, here are some tips, ideas and help for potentially the busiest period of the year.

Jonathon Downes
Oct 27, 20258 min read


Christmas Tips from the Experts
No matter how many Christmas peaks you’ve worked through, there are always lessons to be learnt. To help you survive and thrive this Christmas, we asked some experienced florists to share their top tips for trading successfully this festive season. What to consider first Decide how much business you can realistically cope with. If you have historical sales information, look back at it to remind you what sold well and what didn’t. It’s best to look back over the previous thr

Jackie Whittaker
Oct 23, 20254 min read


Christmas Berries
Fresh berries are perfect if you want to give seasonal arrangements a natural, festive feel, says Su Whale.

Su Whale
Oct 23, 20252 min read


Christmas Wreath Inspiration
Su Whale shares 10 gorgeous Christmas wreath designs to get you inspired this season.

Su Whale
Oct 21, 20252 min read


Christmas Wreaths – Can They be ‘Green’?
Follow Su Whale's guide to making environmentally friendly Christmas wreaths.

Su Whale
Oct 20, 20252 min read


Seasonal Foliage Christmas Greens A-Z
Choosing greenery for Christmas designs? Use this A-Z guide to foliage essentials that will see you through the festive season and beyond.

Su Whale
Oct 20, 20254 min read


Watch Karen Barnes Create a Stylish Christmas Door Swag
Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Watch how Karen creates a beautiful Christmas Swag. Using magnolia, spruce, cotton, gold cones and of course a Christmas bow and twinkling lights. With over 35 years’ experience, Karen Barnes is one of the UK’s leading consultants to the floral industry and an expert in product development, future trends & colours, and floral photograp

Karen Barnes
Oct 20, 20251 min read


Watch Su Whale Create a Traditional Christmas Door Wreath
Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. Su created a fantastic Christmas door wreath for the Floristry Trade Club; watch and learn as she explains how to make your very own. With insight into current trends, design technique and handy tips for construction. Watch how Su creates a beautiful Christmas door wreath reflecting the major trends for Christmas 2025, using moss, spruce, conifer and a selection of ru

Su Whale
Oct 20, 20251 min read


5 Festive Marketing Tips for a Successful Christmas
It won’t be long before your customers' thoughts turn to Christmas.

Jonathon Downes
Oct 16, 20252 min read


“That’s not what I wanted!” - Managing complaints
Catherine Jane Kirk shares her knowledge and expertise on the art of managing customer complaints...

Catherine Jane Kirk
Mar 26, 20251 min read


Stress Toolkit & Mental Health Policy
Some stress at work is unavoidable.
But, if it gets too much, it can have a massive impact on wellbeing,

Croner
Jan 30, 20256 min read


Handling Customer Complaints
Take back control and help turn a negative situation into a positive customer experience with our 10 steps to successful...

Jackie Whittaker
Jan 16, 20253 min read




