Marketing Made Easy: Tips and Tricks for Florist Events
Exhibiting at an event or holding your own is a big commitment but can reap rewards, winning new customers and valuable PR. Learn more here.
Lisa Harrison
May 26, 20226 min read
The True Cost of Delivery
Are your deliveries as cost effective as possible? We explore the hidden costs of delivery and how technology can help keep costs down.
FloriSyst
May 24, 20225 min read
Health Assured: Eradicating racial discrimination in the workplace
One in eight of the UK's working population are from ethnic minorities. Despite government legislation and increased education about racism,
Nicole Moore
Apr 6, 20223 min read
Health Assured: Microaggressions in the workplace
We're addressing microaggressions in the workplace. We'll cover what microaggressions are and some common types that can occur ....
Nicole Moore
Apr 5, 20224 min read
Delighting Customers with Easy and Inspirational Shop Interiors
Business Subscribers: Get your shop layout right to maximise every sales opportunity. Visual merchandising experts Two Visual show you how.
Two Visual
Mar 17, 20224 min read
Delivery Problems – Understanding Consumer Rights
With Mother’s Day looming and customer expectations high, its worth reminding yourself about where you stand if something goes wrong.
Jackie Whittaker
Mar 16, 20223 min read
Smartphone Flower Photography
Get ready to take better photos with expert Louise Mills. The good news is that you don’t need a high end camera.....
Nicole Moore
Mar 9, 20224 min read
Marketing Made Easy: Kerb Appeal and Window Display Advertising
Retailers have just a few seconds to grab the attention of passing customers. Learn how to create kerb appeal and interest in your shop.
Lisa Harrison
Mar 7, 20225 min read
Building Your Wedding Business
Weddings are an essential part of a florists’ portfolio so its important to make the most of this business opportunity.
Su Whale
Mar 3, 20224 min read
Marketing Made Easy: Printed Marketing Materials for Florists
As you prepare for one of your busiest seasons, we discuss how you can use printed marketing materials to promote your business.
Lisa Harrison
Feb 22, 20224 min read
In praise of Apprenticeships – florists share their experiences
Apprenticeships serve a vital role in producing future florists. We spoke to two florists about their experiences of apprenticeships.
Jackie Whittaker
Feb 8, 20225 min read
Weddings: how to handle difficult brides
How do you deal with a difficult bride without losing the contract? Karen Barnes shares her tips and explains why diplomacy is so important.
Karen Barnes
Jan 26, 20223 min read
Plants & Weddings – a natural combination
Plants are natural, pretty, and from the bride’s point of view also original and long-lasting gifts to present to their guests
Jackie Whittaker
Jan 25, 20222 min read
Marketing Made Easy: Networking for Florists
Could 2022 be the year you discover the art of business networking? We explain how expanding your network can boost your business.
Lisa Harrison
Jan 18, 20224 min read
Social Media Marketing: Step 12 - Auditing your Activity
Welcome to the twelth in our exclusive vlog series, Social Media Marketing on a Budget. The focus this week is on Auditing your Activity.
Avocado Social
Jan 12, 20221 min read
