Photos By Daniel Daubenspeck Photography UPDATE 02/03/2026: Grow Deep, Live Tall was awarded a PHS Gold Medal as well as the new Ron Mulray Memorial Award. The Philadelphia Flower Show is always a major event for florists and this year three talented professionals from the UK are taking part. Caroline Crabb from Fleurtations in Cornwall, Sarah‑Jane Evans‑Nicklin from Robert’s Florist in Brynmawr and Morgan-Douglas Nuth, florist and industry consultant, have crossed the pond t

Celebrated globally, IWD promotes the social, political and cultural achievements of woman all over the world.

Leafy Couture in Leeds have been creating beautiful flowers, arrangements and installations since their establishment in 2006. Its founder, Sarah Richardson, has trained with some of the best floral designers and creatives in the UK and US and now, as a college-level tutor, teaches and mentors budding and professional florists alike. She has styled photoshoots for luxury brands like Jo Malone, Joe Browns and Anthropologie, and is the recommended florist for some of the North’

Kick start the new year by making some business-based resolutions. Karen Barnes suggests how.

Top tips from Viv Bradford on getting the new year off to a flying start.

If you'd love to create something new and unique for Valentine's Day but are lacking inspiration, take a look at these stunning designs, created by Floral Fundamentals' international team of florist Ambassadors. Creating and marketing your unique floral arrangements specifically for Valentine's Day can entice new customers to your business and help you stand out. Increase your visibility by showcasing your creativity on social media, through email marketing campaigns and coll

Floristry student Maddy Morgan, from Moreton Morrell College in Warwickshire has become the latest recipient of the Further Education Learner of the Year award, presented at a dedicated awards ceremony held at the National Conference Centre in Birmingham. The Awards are organised by leading land-based training & qualification awarding body Lantra, and the representative body for land-based colleges and universities, Landex, with the aim of celebrating and rewarding the indust

Interflora have launched a brand new podcast for florists - Bloomcast - relevant to everyone working in the floristry industry, not just...

Newby Hall in Yorkshire once again hosted the Harrogate Autumn Flower Show and one of the key exhibits was from Interflora, showcasing the third year of their Sustainable Floristry Innovation Awards. Many floriculture practitioners and suppliers are transforming their offerings and the industry for the better, and Interflora want to celebrate and support them, as part of their own journey to understand and address the ways they impact the planet, people and communities. This

Held in the prestigious surroundings of the World Forum in The Hague, this year's World Cup of Floral Art saw some outstanding work...

No floristry competition can function without the expert input of a seasoned panel of judges, all highly trained and experienced in the...

Image: Caroline Crabb/The Florist Magazine Bodmin-based Caroline Crabb is celebrating this week after winning first prize in the AIFD’s...

“How’s the floristry going?” is a question I get asked quite often, now that I’m 12 months into an 18-month course at Shipley College,...

The Florint World Championship in Floral Art 2025 will take place in The Hague, the political Capital of The Netherlands, from 28th –...

Longer vase life, less waste and flowers handled with care. That’s what our collaboration with Chrysal is all about. Because the better we work together, the stronger your floral work becomes. Think longer-lasting blooms, smart post-harvest treatments tailored to each variety, and innovations that reduce our environmental footprint. So what's in it for you as a florist? It’s simple: flowers that stay beautiful for longer mean happier customers and less waste. Thanks to: Tailo