Choosing Joy: Starting out on a Career Change Journey
In Summer 2024 I handed in my notice for a well-paid, full-time senior role in Marketing & PR to follow my dream of becoming a florist....
Joanna Marshall
Feb 20, 20254 min read
New Institute Established to Support Ireland’s Florists
Launched in October 2024, the Institute of Flowers has been created to support and nurture Ireland’s 4000+ professional florists . It...
Jackie Whittaker
Nov 26, 20243 min read
Grower Spotlight: Barnyard Flowers
The way that florists buy flowers is changing. With the advent of social media we all know a little more about growers, particularly the...
Viv Bradford
Oct 17, 20244 min read
Flowers: a Growing Business
I can remember as a very junior florist (well more of a sweeper and tidier really) getting in the delivery van with an ever-changing...
Viv Bradford
Oct 3, 20243 min read
How-to: Creating 3D Effect with 2D Shapes
Created by Nicola from The Bloom Room in Cumbria.
Oasis
Oct 1, 20243 min read
Inspiring Floral Futures with Details Flowers Software
In this exclusive interview, Courtney Champagne, an agricultural science teacher in Texas, shares her experiences, shedding light on the...
Corrine Heck
Sep 10, 20245 min read
Top Tips For Participating in Floristry Competitions
Entering a floristry competition can be a great way to showcase your skills and gain recognition in the industry. Here are some tips to...
Corrine Heck
Aug 29, 20243 min read
8 Ways your Business Can Benefit from Building Local Community Links
In an era where online shopping dominates, bricks & mortar local retailers still have a unique advantage: their community. Building...
Jackie Whittaker
Aug 23, 20243 min read
The Wedding Industry in Full Bloom: Insights from Top Florist Elis Lambert, Luxury Florals
The wedding industry has changed, and no one knows this better than Elis
FleuraMetz
Jun 21, 20242 min read
Are Imported Flowers so Bad?
Viv Bradford brings perspective to a contentious topic.
Viv Bradford
Apr 4, 20243 min read
RHS Chelsea Flower Show 2024
Find all the coverage from the world's greatest flower show here.
Lauren Hackett
Mar 14, 20241 min read
When it’s all about the …. Dress!
Design inspiration for a show-stopping bridal bouquet from Floral Fundamentals florist Claudia Tararache.
Morgan-Douglas Nuth
Mar 4, 20242 min read
Flowers and Gifts for Diwali - the Festival of Lights
Celebrated by millions of people in India and across the world, Diwali is one of the most popular festivals on the Hindu calendar.
Jonathon Downes
Nov 9, 20232 min read
Bart Hassam: Designing with Foliage
Australian floral designer Bart Hassam was Interflora World Cup winner in 2019, triumphing at the competition in Philadelphia.
Su Whale
Nov 6, 20232 min read
Why it's Important to Keep Learning
Karen Barnes explains what continuous professional (and personal) development can do for you and your floristry career.
Karen Barnes
Oct 18, 20234 min read
