Entering a floristry competition can be a great way to showcase your skills and gain recognition in the industry. Here are some tips to...

In an era where online shopping dominates, bricks & mortar local retailers still have a unique advantage: their community. Building...

Over the years I have met many florists from all around the world and I am always surprised when I hear these statements; “I love doing weddings and don’t have much funeral work, but that’s okay” “Give me a good funeral order any day, I don’t like the hassle of weddings” If I am completely honest, as a florist / floral designer, my heart has always been in weddings and events, but I also appreciate that creating funeral flower tributes is an important job that we florists do.

In the dynamic world of retail, where first impressions are crucial, mastering the art of crafting engaging displays in your store can be a game-changer. From the enchantment of a spellbinding window showcase to the appeal of a welcoming interior arrangement, visual allure is key to drawing in and keeping customers. So how do you make your shop stand out? Jo Biddle, course leader at The Floristry School at Sheffield College, has helped us put together a comprehensive guide ba

In the vibrant world of floristry, inspiration often springs from unexpected sources. One such source is the world of fashion. Both fashion and floristry celebrate beauty, colour and form, making them naturally work together. What we see in floristry trends, has often derived from trend predictions in fashion and lifestyle. Equally we often see the inspiration for fabrics and style of clothing influenced by flowers and foliage. This synergy between fashion and floristry can o

Blogging is a powerful marketing tool. Viv Bradford explains

Have you found yourself looking for additional revenue streams during the off-wedding season? Are you looking to evolve your services to...

Doesn’t everyone love a festival? So, why would we not take the opportunity to promote a festival in our creative business? Festivals are a day or period of celebration, typically for religious reasons, but are also extremely popular in the world of music and song and celebration.   Festivals are generally full of life, colour and joy and create a unity between people, bringing us together. Which is why they are so very popular around the world.   Some of the words I associat

There's money to be made from in-store experiences and events.

In today's digital age, a strong online presence is critical for any business to succeed. Being a florist means you wear lots of hats - florist, business owner, marketer, website designer, accountant, need we go on? To make life a tiny bit easier for you, we've compiled the following tips to help you improve the visibility of your florist website. 1. Optimise Your Website for Search Engines

Viv Bradford brings perspective to a contentious topic.

Karen Barnes suggests an innovative way to stand out from the competition.

Viv Bradford shares her top tips for handling wedding enquiries professionally and converting them to bookings.

Hands up who’s guilty of getting wedding enquiries, sending them your beautifully curated price list and then never chasing?

As a florist, you wear lots of different hats - from floral designer, to accountant to social media manager and everything in between!