There's money to be made from in-store experiences and events.

In today's digital age, a strong online presence is critical for any business to succeed. Being a florist means you wear lots of hats - florist, business owner, marketer, website designer, accountant, need we go on? To make life a tiny bit easier for you, we've compiled the following tips to help you improve the visibility of your florist website. 1. Optimise Your Website for Search Engines

Viv Bradford brings perspective to a contentious topic.

Karen Barnes suggests an innovative way to stand out from the competition.

Viv Bradford shares her top tips for handling wedding enquiries professionally and converting them to bookings.

Hands up who’s guilty of getting wedding enquiries, sending them your beautifully curated price list and then never chasing?

As a florist, you wear lots of different hats - from floral designer, to accountant to social media manager and everything in between!

Viv Bradford shares her thoughts on the diversification of floristry and the business opportunities this can bring.

Su Whale offers some clever retail tips to attract children to purchase for Mother's Day.

Feel free to share this image with your customers, you can download a copy to print out.

It’s important for employees and employers alike to be made aware of the facts (and fiction) that surrounds ‘Blue Monday’.

With the arrival of the new year, wedding consultations are beginning to pour in, signalling that this will be a busy wedding season.

Learn what makes an attention-grabbing Valentine's Day window display from visual merchandising experts Two Visual.

Make Christmas a successful and fun seasonal peak with Karen Barnes' top tips for planning and preparation.

Christmas window display come in many different styles and are a great way to catch your potential customers eyes