With more and more online retailers offering flower deliveries, it can be really tough to stand out in a crowded online market as an independent florist. But fear not, using Google Ads can be an effective way to help your florist website capture the attention of potential customers searching for flowers and flower deliveries online. Google Ads allows you to create ad campaigns that not only generate clicks to your florist website but also help to convert those visitors into p

Waste. It may not be the most glamorous subject, but it is certainly an important one. From cultivation to packaging and residual...

Great advice from Aldermore Bank on how to ride out the current financial storm and set your business up for a more secure future.

Staying current and relevant is vital for retail sales, and that applies to your shop fit as well as your product ranges.

Protecting your business while navigating divorce can be complicated but with the right approach, your business doesn’t have to be a...

Floral industry expert Karen Barnes extolls the virtues of great teamwork in your business and suggests ways to achieve it.

This year marks ten years since the passage of the Modern Slavery Act 2015. Hailed as ground-breaking at the time and remains one of only...

I fell in love with flowers as a little girl, I was fascinated by their colours, their scents, the myriad of shapes and when my Auntie...

Houseplants have grown in popularity due to trends and customer behaviour. They have numerous benefits making them such an important...

Make the most of seasonal flowers and foliage.

Our Marketing Made Easy series has been written with busy florists in mind. This feature focusses on retaining and acquiring new customers.

Easter can be an unpredictable trading period for florists depending on when it falls in the calendar. Too early and business can be affected by the weather, and a late Easter may mean that the spring flowers, which are traditionally associated with this time of year, are coming to an end.  Easter puts a full stop on a busy few months, the peaks of Christmas, Valentine’s and Mother’s Day have come and gone, the days are warmer and longer and ahead is the summer. Capitalise on

Catherine Jane Kirk shares her knowledge and expertise on the art of managing customer complaints...

As consumers increasingly prioritise environmental responsibility, the global flower industry faces a critical challenge. While the...

Find out why it pays to be protected if HMRC starts a tax enquiry into your business and discover the comprehensive cover available to...