In floristry, the flowers are only part of the story. The way you make your customer feel, from the moment they walk in to the moment they walk out, is what keeps them coming back. We’ve seen florists transform their business simply by changing how they greet customers or how they talk about their designs. It’s not about being pushy. It’s about being present, personal, and proud of what you do.

Many consumers and florists take a critical look at imported flowers. Public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced. New Grounds, Same Passion The truth is that local cultivation is becoming less self-evident. “In Europe, we simply don’t have enough land to meet demand,” says Niels Glas, import manager at FM Group. “And many growers in the Netherlands no longer hav

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Viv Bradford shares her savvy tips to minimise waste and maximise profit this Christmas.

Running a festive wreath workshop can be great fun and very rewarding, the key to success is to be organised and prepared. So how to go about it? Here are some answers to commonly asked questions.

Taking a stall or stand at a Christmas Fair is a great way to get your festive floral products in front of a wide audience. But before you commit your time and money to a fair, make sure its right for you and your business. Start by asking the following questions: Is the market in a good location, easy to find and well known in the area? If the same event was held last year, what was the footfall and does this sound enough?

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Your shop displays are more than decoration… they’re silent salespeople. The way you present your products influences what customers notice, how they feel, and what they choose to buy. Great merchandising doesn’t just look good, it drives revenue. This article explores how florists can use display techniques to increase average order value, prompt add-on sales, and create a more engaging customer experience. Make Your Window a Talking Point What works: Refresh your window

Kick start the new year by making some business-based resolutions. Karen Barnes suggests how.

Open Banking lets small businesses securely share financial data, simplifying access to finance, improving cash flow & accounting. It also enables easier, more secure, and cheaper customer payments, offering a competitive edge. It's a UK government-backed initiative for better business management. What is Open Banking? Open Banking is a way for you to safely and securely share your business’s financial data, such as your bank transactions or account details, with other truste

Top tips from Viv Bradford on getting the new year off to a flying start.

First Impressions Matter More Than You Think When a customer walks into your shop, they’re not just buying flowers. They’re stepping into an experience. The look, feel, and even the scent of your space can influence how much they spend, how long they stay, and whether they come back. We’ve seen it time and again. Florists who invest in their shop’s presentation consistently outperform those who don’t. And it’s not about spending thousands. It’s about being intentional.

With flower prices at a premium and ongoing supply worries, concerns have resurfaced over the cost and availability of red roses for St. Valentine’s Day.

Learn what makes an attention-grabbing Valentine's Day window display from visual merchandising experts Two Visual.

Floral industry expert Karen Barnes extolls the virtues of great teamwork in your business and suggests ways to achieve it.