Autumn is one of my favourite seasons. It’s the colour palette that really sells the season to me, and the wonderful textures that are created by nature. Autumn evokes feelings of comfort, nostalgia and beauty all at the same time. After the brightness of Summer, we often welcome the slower rhythm of Autumn – staying in, lighting candles and keeping warm. It is also the season for harvest festivals, Halloween, Bonfire Night, Thanksgiving and Diwali, to name but a few. These f

It’s not just trees that glow at this time of year, some garden shrubs are capable of doing the same, and for me, Cotinus, or Smoke Tree....

Looking for a fast, eye-catching bouquet idea to boost your Halloween sales? In this short video, Su Whale shares a simple yet impactful design that’s perfect for pick-up & go customers. Using a bold orange and purple palette - featuring protea, leucospermum, asters and grasses - Su builds a compact bunch that looks great. The bouquet is wrapped in spooky coloured kraft paper, then finished with Halloween ribbon and a pumpkin pick. This simple design is ideal for retailing at

Celebrate the Jubilee with royal purple floral creations. Su Whale suggests some regal flower combinations.

Make the most of UK-grown autumn flowers, still available and looking their best now. Su Whale shares her top picks.

From 22nd September to 1st October, world-renowned flower show Fleurs de Villes arrives at Kew Gardens for the UK premiere of Fleurs de...

In a hotel, every space calls for a different floral touch. At the reception, striking, long-lasting flowers create a warm welcome. Guest rooms require subtle bouquets that stay fresh without intensive care. In the restaurant, fragrance and style take centre stage: flowers that enhance the experience without influencing the taste of the dishes. When choosing, consider vase life, sturdiness and the hotel’s brand identity. Seasonal flowers add extra experience, while sustainabl

Su Whale provides her step by step guide on creating a hand-woven wreath base that's sustainable and ideal for woodland burials.

Held in the prestigious surroundings of the World Forum in The Hague, this year's World Cup of Floral Art saw some outstanding work...

Use houseplants to ring the seasonal changes in your shop displays. Su Whale suggests some to try.

The summer months inevitably mean weddings, festivals and graduations, in fact a host of events being held in larger than normal venues....

Follow Su Whale's quick guide to succulents - trendy, versatile and virtually impossible to kill!

Creating trend directions in the floral industry includes fresh flowers, floral design, home décor, fashion, and event styling. This relies on a combination of cultural analysis, seasonal cycles, design forecasting, and global influences. In the UK, trend directions for florists are shaped through a structured yet creative process, influenced by global and local factors, and are designed to help florists stay commercially relevant, visually fresh, and aligned with consumer de

Historically, floral crowns were only associated with fairy tales, May Day parades, or distant bohemian festivals. But today, these...

Orange is a colour that can't be ignored, so learn to design with it by following Su Whale's tips.