For florists seeking perfection and originality, Decorum Plants & Flowers offers a diverse selection of premium plants, cultivated by...

Step into the greenhouses of hydrangea grower Vicini and you’re greeted by rows upon rows of blooming beauty. Hydrangeas in every shade imaginable, from soft pastels to bold jewel tones. At Hoek flowers, we’re proud to work with many amazing growers who go above and beyond. And Vicini? They’re one of them! This hydrangea grower from Maasland stands out not only for their top quality, but also for their focus on sustainability, innovation, and craftsmanship. Meet Vicini Hydran

Max van de Sluis and Per Benjamin are releasing a new book: 'Sustainable Floristry. The sustainable future found in our history'. The...

Bloom 2025 is set for a first of its kind event as the Institute of Flowers is set to make its debut in the Phoenix Park this Summer. For...

The Farewell Flowers Directory (TFFD) is primed to stage the first ever display of funeral floristry at the RHS Chelsea Flower Show 2025...

Waste. It may not be the most glamorous subject, but it is certainly an important one. From cultivation to packaging and residual...

With lots of florists now buying from UK growers large and small, the gap between florist and grower is shrinking. As part of our quest to put more florists and growers in touch, Viv Bradford caught up with inspirational peony grower David Wheatley.

What do you get when you combine a passion for (modern) art with the refinement of floral design and florists? Masterpieces. A project...

Constructed wetlands - How we Reuse Water Sustainably At our farms in Kenya and Ethiopia, we have built innovative systems to sustainably...

Experienced florist and business owner Karen Barnes offers her advice on managing your florist finances.

Knowing your competitors and how they operate is a vital part of running your own floristry business. Karen Barnes explains why.

US-based Smithers Oasis has announced the launch of a new plant-based floral foam, called OASIS® Renewal™ Floral Foam. OASIS® Renewal™...

At our flower farms, sustainability starts in the soil. Healthy soil creates thriving ecosystems, resilient plants, and ultimately,...

Viv Bradford introduces the best red roses for Valentine's Day.

At Hoek flowers, we’re committed to sustainability, and we are constantly looking for ways to reduce our environmental impact while...