

Grower Collectives Taking Sustainability Action with Footprinting
Sustainable cultivation requires insight—especially into your environmental impact. Through footprinting, flower growers gain clarity...

FleuraMetz
Aug 25, 20253 min read


Marginpar Empowering Communities - A Sustainable Approach
Have you heard about Marginpar’s people centric approach? At Marginpar we say “We grow people, our people grow unique flowers.” Recently,...

Helena van Achterberg
Jul 31, 20253 min read


Five Wedding Florists, Five Unique Styles
FleuraMetz is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple. At FleuraMetz, we understand that every florist is unique and deserves tailored support. That’s why we offer a wide range of flowers, plants, and accessories to suit any wedding theme. We support you, so you can focus on what you do best: creating stunning floral designs. Five florists, five unique style

FleuraMetz
Jul 14, 20252 min read


Flowers in the Spotlight from Decorum Plants & Flowers
For florists seeking perfection and originality, Decorum Plants & Flowers offers a diverse selection of premium plants, cultivated by...

Thursd
Jul 8, 20253 min read


Vicini Hydrangeas: How They Grow Top-Quality Hydrangeas
Step into the greenhouses of hydrangea grower Vicini and you’re greeted by rows upon rows of blooming beauty. Hydrangeas in every shade imaginable, from soft pastels to bold jewel tones. At Hoek flowers, we’re proud to work with many amazing growers who go above and beyond. And Vicini? They’re one of them! This hydrangea grower from Maasland stands out not only for their top quality, but also for their focus on sustainability, innovation, and craftsmanship. Meet Vicini Hydran

Hoek flowers
Jun 23, 20253 min read


Sustainable Floral Design
Max van de Sluis and Per Benjamin are releasing a new book: 'Sustainable Floristry. The sustainable future found in our history'. The...

Helena van Achterberg
May 30, 20254 min read


Institute of Flowers at Bloom 2025
Bloom 2025 is set for a first of its kind event as the Institute of Flowers is set to make its debut in the Phoenix Park this Summer. For...

Jonathon Downes
May 28, 20253 min read


A First for Funeral Flowers at Chelsea
The Farewell Flowers Directory (TFFD) is primed to stage the first ever display of funeral floristry at the RHS Chelsea Flower Show 2025...

New Covent Garden Market
May 13, 20253 min read


Marginpar: How we Tackle Waste
Waste. It may not be the most glamorous subject, but it is certainly an important one. From cultivation to packaging and residual...

Helena van Achterberg
Apr 24, 20253 min read


Grower Spotlight: David Wheatley of Petite Peonys
With lots of florists now buying from UK growers large and small, the gap between florist and grower is shrinking. As part of our quest to put more florists and growers in touch, Viv Bradford caught up with inspirational peony grower David Wheatley.

Viv Bradford
Mar 20, 20253 min read


Masterpieces Celebrates 1 Year: Floral Art with a Global Touch
What do you get when you combine a passion for (modern) art with the refinement of floral design and florists? Masterpieces. A project...

FleuraMetz
Mar 19, 20252 min read


Innovative Sustainable Water Use on Marginpar Farms
Constructed wetlands - How we Reuse Water Sustainably At our farms in Kenya and Ethiopia, we have built innovative systems to sustainably...

Helena van Achterberg
Mar 18, 20253 min read


Looking After the Pennies: a Florist's Guide
Experienced florist and business owner Karen Barnes offers her advice on managing your florist finances.

Karen Barnes
Feb 13, 20254 min read


Know your Competitors
Knowing your competitors and how they operate is a vital part of running your own floristry business. Karen Barnes explains why.

Karen Barnes
Feb 6, 20253 min read


Smithers Oasis Announce New Eco-Friendly Floral Foam Launch
US-based Smithers Oasis has announced the launch of a new plant-based floral foam, called OASIS® Renewal™ Floral Foam. OASIS® Renewal™...

Jackie Whittaker
Jan 31, 20252 min read



