The Details Support team recently hosted an exciting webinar to introduce Details Direct, our newest platform that simplifies floral purchasing into your Details experience. The session guided attendees through the story behind Details Direct, a live demo of how it works, and a look at what’s coming next. If you could not join us live, here is a full recap. Why Details Direct Was Created For years, we’ve listened to florists share their challenges when sourcing product — espe

Su Whale sings the praises of native South African flowers that become the stars of the show at this time of year.

As more customers look for businesses with sustainable values, green pledges have swept across the world of marketing. Yet almost 40% of businesses that set green targets in 2020 either haven’t hit them or have stopped reporting. So, how do consumers know who to trust, and who’s guilty of greenwashing for quick gains? This is where business owners need to turn pledges into actionable green retail strategies. Use your eco-conscious mindset to prove your commitment and create

Make the most of this fabulous seasonal favourite. Su Whale advises how to condition and use hyacinths in floral work.

More flexibility, longer shopping hours, and faster delivery… sounds like a dream, right? With our UK Stock, it’s possible for UK based florists. Whether you’re a busy florist looking to top up orders at the end of the day or need local British-grown flowers for your designs, our UK Stock is here to make your life easier. What is the UK Stock? Our UK Stock is a separate stock option on the Hoek flowers web shop, located directly in the UK. That means quicker access, local ava

Su Whale helps you choose the best blue-grey foliage for all your floristry work.

Dealing with customer complaints during the busy Christmas season always feels challenging, but it is understandable that with increased demand for a perishable product that there are inevitably going to be a few hiccups. However, responding calmly, thoughtfully and with professionalism can turn a negative situation into a positive experience for both parties. Here are few of my top tips for handling complaints: 1. “Two ears one mouth”, was always a favourite saying of the la

It’s been a long journey to today, with an extended BRC campaign that included extensive engagement with Ministers, MPs and wide-ranging media and broadcast coverage. While she namechecked the BRC in her speech, the Chancellor presented a Budget that was a mixed bag for retail. While some shops will receive new support, costs have been brought in for others. The announced permanent reduction in retail business rates is an important step to reduce the industry’s burden. Howeve

Now is the perfect time to prepare and stock up on the right products for the Christmas season. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements. From deep blue to pastel, from moss to ribbon: discover how our ambassadors bring Christmas 2025 to life. Deep blue and candle wax 'Masterpieces by Sam' ambassador Samantha Wilhelm shows a striking shift for Christmas 2025: deep blue hues take centre stage.

Su Whale shares her secrets to success with Schlumbergera, the Christmas cactus.

Here's a great marketing opportunity to promote your business locally and for free.

Self-care is central to growth. You can only begin to feel a sense of calm and development when you give your mind and body what it needs to feel like your best self. That is why it is essential to practice self-care. It cannot be ignored, it can’t be treated as secondary, it is a cornerstone of wellbeing. What is self-care There is a common misconception regarding self-care that it is inherently related to beauty, skincare and pampering yourself. Whilst these might be elemen

Winter weddings are increasingly popular and they provide a wonderful opportunity to be creative with what nature has to offer.

Christmas is one of the most creative times of year, when you really can let your imagination fly. Whether you’re looking for inspiration fo

How to create a simple, but very effective, Poinsettia centrepiece.