

Elizabeth Newcombe Wins Gold at RHS Chelsea 2025
Lizzie wins gold at RHS Chelsea with her excellent Hand-Tied Bouquet Botanical Bliss: A Tapestry of Texture. Botanical Bliss: A...

Jonathon Downes
May 20, 20251 min read


Belgravia in Bloom Photo Gallery 2025
With a theme of ‘Seasons’, Belgravia in Bloom promises to bring spring, summer, autumn and winter to life with eye-popping floral...

Jonathon Downes
May 20, 20251 min read


Chelsea in Bloom Photo Gallery 2025
With a theme of ‘Flowers in Fashion’ Chelsea in Bloom is bigger and more ambitious than ever before. Below is a gallery of our favourite...

Lauren Hackett
May 20, 20253 min read


Rivers of Flowers fill Salisbury Cathedral
It’s estimated that over 12,000 flower lovers, floral enthusiasts and locals will have visited Salisbury Cathedral’s Flower Festival, The...

Su Whale
May 20, 20252 min read


RHS Chelsea Flower Show 2025 Photo Gallery
The Floristry Trade club is currently at RHS Chelsea Flower Show, capturing all the highlights. This article will update throughout the...

Jonathon Downes
May 19, 20252 min read


Ravishing Ranunculus featuring Floristry Tips from Su Whale
One of the joys of spring, Ranunculus are an absolute delight. Su Whale explains how to make the most of them.

Su Whale
May 15, 20253 min read


What Should my Staff Induction Include?
Whether you're hiring your first employee or expanding your team, find out what you should include in a successful staff induction. Bringing new staff into your business means you need to align them with your business practices, and your way of working. The first step to doing this is via your staff induction. However, your induction covers much more than just training - it’s the formal introduction of the new staff member to your business. HR essentials As soon as possible,

Federation of Small Businesses
May 15, 20253 min read


Summer Outdoor Floral Décor
Ever thought of Summer as being a real opportunity to promote your floral décor skills outdoors? As creative people, we should always be considering new angles and ideas to market and promote our business’s and skills, and Summer is a fabulous season to be inspired without door spaces. From patio areas and gardens to larger spaces that require the beauty and colour of flowers. Why Summer outdoor floral décor?

Karen Barnes
May 14, 20255 min read


A First for Funeral Flowers at Chelsea
The Farewell Flowers Directory (TFFD) is primed to stage the first ever display of funeral floristry at the RHS Chelsea Flower Show 2025...

New Covent Garden Market
May 13, 20253 min read


How Much Do You Want To Spend?
Over the years I have worked in many florists’ shops, all with very different business and design styles. However, the one thing that has always struck me is the strange way we approach the cost of something with customers. I can think of no other industry where a customer would be asked how much they would like to spend and yet every florists I have worked in uses this exact phrase!

Viv Bradford
May 13, 20253 min read


Flower Festival at Salisbury Cathedral
One of the hotly anticipated flower festivals of 2025 is being held at the magnificent Salisbury Cathedral in Wiltshire this week, the...

Su Whale
May 12, 20252 min read


Seasonal Flower- Myosotis
Very aptly named, Myosotis (pronounced MY-oh-so-tis) or ‘forget-me-not’ is a true blue flower with grey-green foliage which peppers gardens and carpets woodlands in late spring. Small and delicate with soft, hairy stems, it is often requested as part of a funeral tribute, for obvious reasons. Why ‘forget-me-not’? There are various romantic stories as to how it acquired its common name. A symbol of love since the Middle Ages, it was said that anyone who wore a sprig would nev

Su Whale
May 12, 20252 min read


Understanding Your Florist Software’s Development Process
Discover why understanding the development process behind your florist software is crucial. Learn the benefits of in-house development, strategic outsourcing, and how these choices impact your business’s reliability, customisation, and data security. As a florist, you dedicate yourself to crafting beautiful arrangements and delivering exceptional service. Behind the scenes, your florist software is the backbone of your operations, helping you manage orders, inventory, and del

Gemma Wakerley
May 12, 20255 min read


Celosia Deep Purple: Same Look, Even More Sustainable
Seven years ago, a search began for the perfect purple Celosia, one that doesn’t constantly need adjustments in lighting, temperature,...

FleuraMetz
May 12, 20251 min read


How to Help Your Customers Choose the Right Houseplant
Most customers will gravitate towards a plant that they like the look of, not perhaps considering its care other than the two most commonly asked questions which are also the most basic, where can I put it and how often does it need watering? To help your customers chose, ask them a few questions in return, after all just because they like a plant, it may not be the right one for them, so how can you find the perfect match? Firstly, find out what they want from their house

Su Whale
May 9, 20252 min read







