Florist File Jay Cockett
Su Whale catches up with Jay Cockett, an award-winning florist based in Weymouth, Dorset....
Su Whale
Feb 11, 20223 min read
In praise of Apprenticeships – florists share their experiences
Apprenticeships serve a vital role in producing future florists. We spoke to two florists about their experiences of apprenticeships.
Jackie Whittaker
Feb 8, 20225 min read
UK Floristry Judges Guild: The Competitor Journey
The Interflora, Online Photographic Floristry Heats closed at midday Monday 31st January, the judging has commenced....
Nicole Moore
Feb 7, 20221 min read
Floristry Apprenticeships : Employer Guide
Here's what you need to know...
Jackie Whittaker
Feb 6, 20221 min read
My Working Day: Valentine’s Day Delivery Driver
We often hear from florists about the challenges of Valentine's Day, but what about the deliver drivers? Brett Whale tells all!
Su Whale
Feb 3, 20222 min read
The Surprising Power of Fragrance
Fragrance might not be the first thing on your mind when you’re comparing pictures of roses. But, as Alexandra Roses, Colombian growers...
Caroline Marshall-Foster
Feb 1, 20222 min read
14 red hot tips for Valentine’s
Whilst Monday may not be traditionally the best Valentine’s Day, there is still everything to go for!
Caroline Marshall-Foster
Jan 17, 202210 min read
Ditch the Red? … no way rosé!
We put a shout out on our social media pages to find out what people thought about dropping red roses at Valentine’s.
Caroline Marshall-Foster
Jan 16, 20229 min read
Managing the Margin ... and other important pricing things!
And other important pricing things!
Your GROSS PROFIT MARGIN (GP/GM) is probably one of the most important things to think .....
Caroline Marshall-Foster
Jan 16, 20225 min read
Let Loose with Scissors: the holly and the ivy
Su Whale explores the garden for reliable evergreens and winter flowers to brighten up the winter days.
Su Whale
Dec 23, 20211 min read
Social Media Marketing: Week 9 - Hosting Competitions
Welcome to the ninth in our exclusive vlog series, Social Media Marketing on a Budget. The focus this week is on Hosting Competitions.
Avocado Social
Dec 22, 20211 min read
Florist File: Hannah Beckley
Su Whale catches up with florist Hannah Beckley, still only 20 years old but already a multiple medal winner.
Su Whale
Dec 10, 20212 min read
Social Media Marketing: Week 4 - Content Strategy
In the fourth episode of our exclusive vlog series, Alison talks about a solid social media content strategy...
Avocado Social
Nov 17, 20211 min read
British Grown flowers for late Autumn into Winter
There's a more limited selection of British-grown flowers and foliage available at this time of year.
Su Whale
Nov 10, 20211 min read
Let Loose with Scissors: Bringing the Outside, Inside
If you put your Spider plant outside for the summer – don’t forget to bring it back in!
Su Whale
Nov 10, 20212 min read
