

Shop Display Inspiration: Easter Treats
Su Whale shares creative ideas for Easter sales opportunities, making the most of spring-flowering bulbs and plants.

Su Whale
Mar 30, 20232 min read


Inspirational Christmas Window Displays from Top Retailers
Retailers need to work extra hard to tempt customers into their shops this Christmas, with inspirational and creative window displays.

Two Visual
Nov 30, 20221 min read


Visual Merchandising Focus: LUSH
Learn how LUSH have translated their brand identity into attention-grabbing shop interiors and how you could do the same in your business.

Two Visual
Nov 1, 20224 min read


Book Review: Floristry Competitions - The Ultimate Guide
Su Whale reviews the definitive guide to floristry competitions, recently updated by author Lynda Owen and reissued.

Su Whale
Aug 11, 20222 min read


Destination Weddings
Top industry consultant Karen Barnes shares her experiences of destination weddings; hard work but always fabulous!

Karen Barnes
Aug 4, 20224 min read


Weddings: how to handle difficult brides
How do you deal with a difficult bride without losing the contract? Karen Barnes shares her tips and explains why diplomacy is so important.

Karen Barnes
Jan 26, 20223 min read


Flowers by Clowance: a Cornish success story
Su Whale catches up with third generation cut flower grower and wholesaler James Cock

Su Whale
Aug 1, 20212 min read


The Institute of Professional Florists – recognising excellence in the industry
Learn all about the leading professional body for florists in the UK and how membership could benefit you and your business.

IOPF
Aug 1, 20212 min read







