Over the years I have worked in many florists’ shops, all with very different business and design styles. However, the one thing that has always struck me is the strange way we approach the cost of something with customers. I can think of no other industry where a customer would be asked how much they would like to spend and yet every florists I have worked in uses this exact phrase!

Most customers will gravitate towards a plant that they like the look of, not perhaps considering its care other than the two most commonly asked questions which are also the most basic, where can I put it and how often does it need watering?  To help your customers chose, ask them a few questions in return, after all just because they like a plant, it may not be the right one for them, so how can you find the perfect match?   Firstly, find out what they want from their house

With more and more online retailers offering flower deliveries, it can be really tough to stand out in a crowded online market as an independent florist. But fear not, using Google Ads can be an effective way to help your florist website capture the attention of potential customers searching for flowers and flower deliveries online. Google Ads allows you to create ad campaigns that not only generate clicks to your florist website but also help to convert those visitors into p

Staying current and relevant is vital for retail sales, and that applies to your shop fit as well as your product ranges.

Su Whale shares her pick of the plants for a pretty, flowering Easter display inside or out.

Houseplants have grown in popularity due to trends and customer behaviour. They have numerous benefits making them such an important...

Our Marketing Made Easy series has been written with busy florists in mind. This feature focusses on retaining and acquiring new customers.

Easter can be an unpredictable trading period for florists depending on when it falls in the calendar. Too early and business can be affected by the weather, and a late Easter may mean that the spring flowers, which are traditionally associated with this time of year, are coming to an end.  Easter puts a full stop on a busy few months, the peaks of Christmas, Valentine’s and Mother’s Day have come and gone, the days are warmer and longer and ahead is the summer. Capitalise on

So the peaks are over, the days are getting longer and lighter, but is there still the odd pinecone behind the display cabinet? Glitter on the shelving unit? A lovelorn red heart stuck in the corner of the window? If so, it’s time for a shop spring clean.    No time to redecorate? Not a problem, here are five easy steps to fill a quiet afternoon (or two) that will leave your retail space in shipshape condition.   Dusting

Catherine Jane Kirk shares her knowledge and expertise on the art of managing customer complaints...

Incorporating flowers into self-care routines is a simple yet powerful way to enhance well-being. Flowers have been shown to boost mood,...

It’s always encouraging to see young children choosing something for their mum on Mother’s Day, and plants are ideal gifts – why? Well, where children may be unmoved by large flowery hand-tieds or floral arrangements, what will attract them is anything compact, bright and colourful, especially if they are easy for small hands to carry. Plants have the extra attraction of being something that can be nurtured and grown.  So, what are the points to bear in mind when making your

You're a florist and we know you're super busy which is why we've done the leg work for you and created a simple social media content...

Make the most of Mother's Day sales by creating a range for young children with money to spend.

Petite and delicate, Miniature roses are perfect tiny replicas of their garden cousins and, it could be said, no Mother’s Day plant display is complete without them. Occasionally referred to as the China rose as they originate from the East and are a descendant of the old Chinese rose Rosa chinensis.   Although only small in stature, their development over the past sixty years or so has been extensive, and there are over seventy varieties of miniature rose listed, available i