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Discover top tips to help you make the most of social media, and tackle the issues of a lack of time, inclination, and knowledge. This article was first published in First Voice. Written by Vicky Laffey, Director, The Content Quarter. Keeping up with posting on social media can be a big stress for small business owners. Let’s face it, there are a million and one things that you’d rather be doing than thinking about what to post on your Facebook or Instagram page. You know you

We want to see your Valentine’s Day Displays!

Karen Barnes gives us the low-down on what it really takes to thrive in the world of freelance floristry.

It's not difficult to understand why the cut echeveria is becoming increasingly popular in Europe, especially in Germany, Austria and...

For some florists, November can be a very hectic month, for some it’s a preparation and planning month and for quite a few, it’s very quiet.

As a business you need to let your customers/clients know that you are at the top of your game, and by being aware of trends and keeping up with them, you are absolutely showcasing that you are current, showcasing your products, your styles and the ethos of your brand. Florists who consistently offer trendy and modern designs build a reputation for being creative and up-to-date. This can strengthen your brand, leading to more referrals and repeat business. Being known as a tr

Entering a floristry competition can be a great way to showcase your skills and gain recognition in the industry. Here are some tips to...

In an era where online shopping dominates, bricks & mortar local retailers still have a unique advantage: their community. Building...

Over the years I have met many florists from all around the world and I am always surprised when I hear these statements; “I love doing weddings and don’t have much funeral work, but that’s okay” “Give me a good funeral order any day, I don’t like the hassle of weddings” If I am completely honest, as a florist / floral designer, my heart has always been in weddings and events, but I also appreciate that creating funeral flower tributes is an important job that we florists do.

In the dynamic world of retail, where first impressions are crucial, mastering the art of crafting engaging displays in your store can be a game-changer. From the enchantment of a spellbinding window showcase to the appeal of a welcoming interior arrangement, visual allure is key to drawing in and keeping customers. So how do you make your shop stand out? Jo Biddle, course leader at The Floristry School at Sheffield College, has helped us put together a comprehensive guide ba

In the vibrant world of floristry, inspiration often springs from unexpected sources. One such source is the world of fashion. Both fashion and floristry celebrate beauty, colour and form, making them naturally work together. What we see in floristry trends, has often derived from trend predictions in fashion and lifestyle. Equally we often see the inspiration for fabrics and style of clothing influenced by flowers and foliage. This synergy between fashion and floristry can o

Blogging is a powerful marketing tool. Viv Bradford explains

Have you found yourself looking for additional revenue streams during the off-wedding season? Are you looking to evolve your services to...

Doesn’t everyone love a festival? So, why would we not take the opportunity to promote a festival in our creative business? Festivals are a day or period of celebration, typically for religious reasons, but are also extremely popular in the world of music and song and celebration.   Festivals are generally full of life, colour and joy and create a unity between people, bringing us together. Which is why they are so very popular around the world.   Some of the words I associat