And it’s never too early to start planning!

Autumn is one of my favourite seasons. It’s the colour palette that really sells the season to me, and the wonderful textures that are created by nature. Autumn evokes feelings of comfort, nostalgia and beauty all at the same time. After the brightness of Summer, we often welcome the slower rhythm of Autumn – staying in, lighting candles and keeping warm. It is also the season for harvest festivals, Halloween, Bonfire Night, Thanksgiving and Diwali, to name but a few. These f

It won’t be long before your customers' thoughts turn to Christmas.

A wonderful opportunity to create a seasonal themed shop display to celebrate this atmospheric time of year and plants are perfect for this.

Taking a stall or stand at a Christmas Fair is a great way to get your festive floral products in front of a wide audience. But before you commit your time and money to a fair, make sure its right for you and your business. Start by asking the following questions: Is the market in a good location, easy to find and well known in the area? If the same event was held last year, what was the footfall and does this sound enough?

Looking for a fast, eye-catching bouquet idea to boost your Halloween sales? In this short video, Su Whale shares a simple yet impactful...

October is Breast Cancer Awareness Month in the UK, and florists can play a big role by creating beautiful pink-themed florals while...

Set the scene for Halloween with Su Whale's pick of the creepiest houseplants for your horror-loving customers.

It’s not just children who love Halloween, everyone now seems to celebrate and shops are capitalising on this trend, selling everything from costumes to candles to homeware. Pumpkins are of course essential at Halloween, with 24million reportedly being sold in the UK alone. This is where florists can get in on the action too and there is no lack of inspiration; Instagram, for example is flooded with 1001 things to do with pumpkins, from the tiniest of gourds to giant sized sp

It’s that time of year again! Autumn is here, with leaves falling, colder days and dark evenings drawing in quickly. But, it’s not all...

Halloween is a great retail sales opportunity so get creative with your shop window displays and merchandising to draw in the customers.

Make the most of pumpkin season by creating eye-catching shop displays using squashes and gourds.

Su Whale encourages you to get creative with your seasonal shop displays to make the most of those impulse purchasing opportunities.

You're a florist, not a copywriter and lets face it writing doesn't always come naturally to everyone. In a busy online floral market, a good product description can be the difference between a customer making a purchase from you or from another online florist. Whether it's beautiful bouquets, elegant centrepieces or exotic floral arrangements, here's our quick guide to help you craft fab product descriptions like an expert: Know Your Audience

Think all birthdays were created equal? Think again! Research by Interflora has pin pointed the best and worst day to celebrate a...