Summer can be a tricky time; business can be slow, but there are some things you can do to keep business going strong over the summer months

Every bride wants to feel special and a wedding flower consultation is your opportunity to do this,

Let’s be honest—flowers tend to steal the spotlight. Peonies, garden roses, dahlias… they’re the ones that get the “oohs” and “aahs.” But behind every dreamy centrepiece, bouquet, and ceremony arch is an unsung hero: greenery. And here’s the truth—most florists aren’t pricing it properly. In fact, some aren’t charging for it at all. If that sounds familiar, don’t worry—you’re not alone. But it’s time for a shift. Greenery pricing is often underestimated, yet it’s essential to

What is British Flowers Week?  BFW is a celebration of the UK’s cut flower industry. Since its launch in 2013 by New Covent Garden Flower...

In the world of weddings, where emotion and aesthetics converge, florists play a vital role in shaping one of the most memorable days in...

Its the end of the school year, a prime opportunity to sell houseplants as gifts for teachers. Su Whale shares her tips for attracting sales

Episode two of our eight point plan to help you create a strong and credible brand identity for your business

Over the years I have worked in many florists’ shops, all with very different business and design styles. However, the one thing that has always struck me is the strange way we approach the cost of something with customers. I can think of no other industry where a customer would be asked how much they would like to spend and yet every florists I have worked in uses this exact phrase!

Most customers will gravitate towards a plant that they like the look of, not perhaps considering its care other than the two most commonly asked questions which are also the most basic, where can I put it and how often does it need watering?  To help your customers chose, ask them a few questions in return, after all just because they like a plant, it may not be the right one for them, so how can you find the perfect match?   Firstly, find out what they want from their house

With more and more online retailers offering flower deliveries, it can be really tough to stand out in a crowded online market as an independent florist. But fear not, using Google Ads can be an effective way to help your florist website capture the attention of potential customers searching for flowers and flower deliveries online. Google Ads allows you to create ad campaigns that not only generate clicks to your florist website but also help to convert those visitors into p

Staying current and relevant is vital for retail sales, and that applies to your shop fit as well as your product ranges.

Su Whale shares her pick of the plants for a pretty, flowering Easter display inside or out.

Houseplants have grown in popularity due to trends and customer behaviour. They have numerous benefits making them such an important...

Our Marketing Made Easy series has been written with busy florists in mind. This feature focusses on retaining and acquiring new customers.

Easter can be an unpredictable trading period for florists depending on when it falls in the calendar. Too early and business can be affected by the weather, and a late Easter may mean that the spring flowers, which are traditionally associated with this time of year, are coming to an end.  Easter puts a full stop on a busy few months, the peaks of Christmas, Valentine’s and Mother’s Day have come and gone, the days are warmer and longer and ahead is the summer. Capitalise on