We recently attended a webinar all about predicted social media trends for 2026. We've put our learnings from the webinar into a short article and tailored it to the floral industry. Keep reading to get a head start on your social channels for 2026👀 Social Media Trends for 2026 The AI Content Overload. Community-first platforms dominate. Search Everywhere Optimisation. Relationship Marketing Returns. Gen Alpha Unplugging. Founder-led brands. AI Content Overload Stylised maro

Your shop might close at 5pm, but your website never sleeps. It’s your digital storefront, your catalogue, and your booking desk all rolled into one. When set up well, it can capture late-night orders, upsell with ease, and build trust with new customers. This article explores how florists can optimise their websites to increase sales, improve customer experience, and strengthen their brand. Keep It Current and Clear What works: Accurate stock, pricing, delivery areas,

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Viv Bradford explains the benefits of the Dutch MPS certification for growers and florists buying from them.

The nation’s love of houseplants shows no sign of abating, with magazines and social media full of new varieties and new ideas on what to buy and how to display. No home is now considered complete without a plant or two or perhaps many more than that… so what are the new trends for 2026 and how can florists embrace and adapt them for sale? Living Wall Art ‘Houseplant styling’ are the buzz words for indoor gardening in 2026, focussing on decorative accents rather than huge c

Valentine’s Day is one of the busiest single peak days of a florist calendar. For many florists, it can account for a significant portion of annual revenue, but it can also be one of the most stressful periods of the year. It is the only peak that I have never enjoyed. Due to heightened customer expectations, tight delivery schedules, high wholesale prices, and intense competition (both local and online), getting Valentine’s Day right requires more than just beautiful flowers

With Mother’s Day looming and customer expectations high, its worth reminding yourself about where you stand if something goes wrong.

There can be few of us who haven’t left an online review for businesses we have used and most of us understand the power reviews can have, both positive and negative. As business owners we can embrace them with understandable pride when they are glowing and we can easily lose sleep over the negative ones. With the peaks of Valentine's Day and Mother’s Day being only four weeks apart this year, I thought it would be a good idea to look at reviews and what is the best way to

Getting a customer through the door is just the beginning. The real value lies in keeping them coming back. Loyalty isn’t built on discounts alone, it’s built on trust, consistency, and thoughtful incentives that make people feel valued. This article explores how florists can use smart promotions, seasonal planning, and customer engagement to drive repeat business and build long-term relationships. Plan Ahead for Seasonal Peaks What works: Pre-build collections for Valenti

Let’s be honest - most people aren’t reading your whole website. They’re skimming, scanning, subconsciously deciding whether you’re “the one” within seconds of landing on your homepage. And if your floristry website doesn’t give them what they need right away? They click out. Not because your work isn’t good enough (it probably is). But because people are busy, easily distracted, and constantly comparing. That’s why what you put "above the fold"- the first part of your homep

It’s important for employees and employers alike to be made aware of the facts (and fiction) that surrounds ‘Blue Monday’.

The third Monday of January is labelled as ‘Blue Monday,’ a date not based on scientific fact, although it was first suggested by a health psychologist before being taken up as a marketing tool by a travel company. Despite that, January is genuinely a very difficult month for many, with the combination of short days, the post-Christmas slump and seemingly weeks to go before pay day. So how can we cheer up our customers (and ourselves) in these dark, dismal days? Without a

Floristry is Personal Every customer has a story behind their purchase: celebration, sympathy, or “just because.” Connecting with that story turns a transaction into a relationship. When you listen well and recommend confidently, customers spend more, complain less, and return. This article shows how florists can use psychology, phrasing, and mindset to sell with confidence, increase average order value, and create better customer experiences. Start With Purpose, Not Price

In floristry, the flowers are only part of the story. The way you make your customer feel, from the moment they walk in to the moment they walk out, is what keeps them coming back. We’ve seen florists transform their business simply by changing how they greet customers or how they talk about their designs. It’s not about being pushy. It’s about being present, personal, and proud of what you do.

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