With flower prices at a premium and ongoing supply worries, concerns have resurfaced over the cost and availability of red roses for St. Valentine’s Day.

Learn what makes an attention-grabbing Valentine's Day window display from visual merchandising experts Two Visual.

Why This Series Matters More Than Ever As Interflora’s National Sales Manager for the UK and Ireland, I spend much of my time on the road with our Business Development Managers, visiting florists across our network and beyond. From bustling high street shops to tucked-away studios, we see first-hand what works, what doesn’t, and what small changes can make a big difference. This nine-part series was created to share those insights with you, a collection of practical, proven

Set yourself up for peak success with our top tips and best practices...

When it comes to reaching your customers, email still beats social media hands down. 90% of emails land directly in inboxes, compared with just 2% of Facebook posts being seen in the News Feed. On top of that, email campaigns enjoy an average click-through rate of 3%, while tweets sit at just 0.5%. And it’s not just about click-throughs, email converts. 4.24% of visitors from email marketing go on to buy something, compared to 2.49% from search engines and just 0.59% from soc

Here's a great marketing opportunity to promote your business locally and for free.

Su Whale says give your houseplants a Christmas makeover and watch them fly off the shelves!

Our latest range of festive products has officially launched, just in time for the festive season! Our webshop is now live with a delightful selection of Christmas items that you can order right away, ensuring you're well-prepared for the festivities ahead. Explore our high-quality artificial berries and poinsettias, available in a variety of styles from sprigs to wreaths and garlands. Choose from classic colours like red, burgundy, white, and gold. Our beloved glitter butter

Preparing for the Christmas season as a florist involves more than just stocking up on flowers. It’s about anticipating demand, creating beautiful and festive designs, and offering excellent customer service during one of the busiest times of the year. Embrace festive florals that blend traditional and contemporary styles. My top tips: Winter Favourites: Ensure you have a good stock of traditional Christmas flowers, like poinsettias, amaryllis, roses, carnations, and holly.

Su Whale explains how to create a festive atmosphere and boost sales in your shop this Christmas.

I am predominantly a wedding florist, creating the flowers for 50+ weddings a year in south Lincolnshire, Rutland, east Northamptonshire and north Cambridgeshire. If I’m brutally honest I don’t think it has ever been harder for florists to book weddings. We have huge competition in the field from venues now offering floral packages within their venue fees, venue dressers offering fresh flowers, hire companies offering silk packages and the fact that a lot of wedding have muc

One of the joys of floristry is its seasonality, and the passage of summer into autumn is a moment to celebrate and set the seasonal tone in store and out. And if there is one thing florists can do which is heads and shoulders above supermarkets and garden centres, it is shop display. Autumn is without a doubt one of those moments to show off how creative we can be. There is still time for planting outside while the soil still retains the warmth from the summer. Encourage yo

There’s something about the colours and the cosiness as nights draw in and fires are lit that makes autumn special for so many people. Capitalise on this warm and fuzzy feeling by promoting this colourful season in all its glory. How to sell autumn in your store Even though most flowers are now available all year round, this is the time to concentrate on those that have strong associations with autumn, such as Dahlia, Chrysanthemum, Asters, Gladioli and Callistephus. Pop re

Running a festive wreath workshop can be great fun and very rewarding, the key to success is to be organised and prepared. So how to go about it? Here are some answers to commonly asked questions.

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