

Summer- The Benefits of Seasonal Flowers
Karen Barnes urges us to make the most of seasonal, locally sourced or grown flowers.

Karen Barnes
Aug 123 min read


Marketing Made Easy: How to Plan & Manage Social Media Marketing for your Business
Owning a flower shop is hard work so how can you keep business booming throughout the year? By harnessing the power of social media.

Lisa Harrison
Aug 125 min read


Simple Tips to Improve Your Sales Skills
These days a tidy shop & a selection of pretty HTs are not enough to guarantee success;

Jackie Whittaker
Aug 112 min read


Boosting your Retail Business
Running an independent retail business is great, but it comes with challenges — especially now, with many of us feeling the effects of a weak economy, ongoing cost of living increases and geopolitical upheaval. You’re not alone though. A 2024 survey from the ONS (Office of National Statistics) showed that more than 22% of businesses reported decreased turnover , naming financial volatility as the biggest culprit. And let’s not overlook the likes of inflation, fluctuating cons

Superscript
Jul 284 min read


How Small Retailers Can Thrive in 2025: Adapting to an Evolving High Street
The UK’s high streets have faced significant challenges in recent years, with 2024 seeing over 13,000 stores closing their doors for good. Rising costs, reduced financial support, and shifting consumer behaviours have created a difficult landscape for independent businesses. The pressure on small retailers shows no sign of easing, but with the right strategies, there is opportunity for growth and success. From diversifying revenue streams to leveraging technology, small retai

Retail Champion
Jul 214 min read


Opening a Shop: Six Startup Costs to Consider
The costs involved in setting up a business depend on a huge variety of factors, from your location, to the originality of your product and from the state of your industry to the wider state of the economy. For aspiring shop owners, the cost to cover the first year of a retail store’s life are estimated to be, on average, around £172,000 according to research by quotemyenergy.co.uk . Because of the variables at play, it is impossible to say definitively how much it costs t

Superscript
Jul 186 min read


Marketing Made Easy: Digital Marketing for Florists
Promoting your floral business online will benefit you in the long run. Take some time and get to grips with digital marketing.

Lisa Harrison
Jul 114 min read


Boost Sales in the Quiet Times
Summer can be a tricky time; business can be slow, but there are some things you can do to keep business going strong over the summer months

Jackie Whittaker
Jul 112 min read


Creating the Perfect Wedding Consultation
Every bride wants to feel special and a wedding flower consultation is your opportunity to do this,

Jackie Whittaker
Jul 17 min read


Mastering Greenery Pricing: the Overlooked Key to Profitability
Let’s be honest—flowers tend to steal the spotlight. Peonies, garden roses, dahlias… they’re the ones that get the “oohs” and “aahs.” But behind every dreamy centrepiece, bouquet, and ceremony arch is an unsung hero: greenery. And here’s the truth—most florists aren’t pricing it properly. In fact, some aren’t charging for it at all. If that sounds familiar, don’t worry—you’re not alone. But it’s time for a shift. Greenery pricing is often underestimated, yet it’s essential to

Corrine Heck
Jun 303 min read


British Flowers Week 2025
What is British Flowers Week? BFW is a celebration of the UK’s cut flower industry. Since its launch in 2013 by New Covent Garden Flower...

Su Whale
Jun 202 min read


Working with Wedding Venues and Wedding Planners
In the world of weddings, where emotion and aesthetics converge, florists play a vital role in shaping one of the most memorable days in...

Karen Barnes
Jun 195 min read


Here Comes Summer
Its the end of the school year, a prime opportunity to sell houseplants as gifts for teachers. Su Whale shares her tips for attracting sales

Su Whale
Jun 162 min read


Marketing Made Easy: Branding for Florists
Episode two of our eight point plan to help you create a strong and credible brand identity for your business

Lisa Harrison
Jun 64 min read


How Much Do You Want To Spend?
Over the years I have worked in many florists’ shops, all with very different business and design styles. However, the one thing that has always struck me is the strange way we approach the cost of something with customers. I can think of no other industry where a customer would be asked how much they would like to spend and yet every florists I have worked in uses this exact phrase!

Viv Bradford
May 133 min read







