The not-yet-trending report shows where tomorrow's trends will take your audience next. Pinterest has released its latest annual Pinterest Predicts report, which highlights 21 trends it expects to take off in 2026. For florists, this isn’t just another mood board of random aesthetics. Pinterest is where people plan. They save ideas for weddings, homes, parties, outfits, gifting, and yes, flowers. So when Pinterest spots a shift early, it often shows up later in what customer

Your team is your front line. They’re the ones greeting customers, making recommendations, and representing your brand every day. When they’re confident, knowledgeable, and motivated, your shop performs better, it’s that simple. This article explores how florists can build a stronger team through regular training, mindset shifts, and simple performance tracking that encourages growth without pressure. Confidence Comes From Practice What works: Weekly roleplay sessions us

Simple sales opportunities with a bit of creative thinking. Su Whale explains.

Weddings are an essential part of a florists’ portfolio so its important to make the most of this business opportunity.

The Year of the Fire Horse. In China, the horse is a symbol of strength, swiftness, freedom and perseverance. Further adding to its potency, the Fire Horse combines the element of fire with the powerfulness of the horse, signifying a year of passion, activity and progress. How can florists celebrate the Chinese New Year? Although it might seem too much to expect to put on a special promotion for Chinese New Year, coming as it does hot on the heels of Valentine’s Day, th

Marketing isn’t just about getting your name out there, it’s about building relationships, staying visible, and giving people a reason to choose you. Whether it’s a scroll-stopping Instagram post or a local workshop, the most effective marketing feels personal, consistent, and connected to your community. This article explores how florists can use modern marketing tools and local outreach to attract new customers, deepen loyalty, and grow their brand. Social Media - Your

Su Whale gets creative with suggestions for affordable floral gifts for Mother's Day.

We recently attended a webinar all about predicted social media trends for 2026. We've put our learnings from the webinar into a short article and tailored it to the floral industry. Keep reading to get a head start on your social channels for 2026👀 Social Media Trends for 2026 The AI Content Overload. Community-first platforms dominate. Search Everywhere Optimisation. Relationship Marketing Returns. Gen Alpha Unplugging. Founder-led brands. AI Content Overload Stylised maro

Your shop might close at 5pm, but your website never sleeps. It’s your digital storefront, your catalogue, and your booking desk all rolled into one. When set up well, it can capture late-night orders, upsell with ease, and build trust with new customers. This article explores how florists can optimise their websites to increase sales, improve customer experience, and strengthen their brand. Keep It Current and Clear What works: Accurate stock, pricing, delivery areas,

Feel free to share this image with your customers, you can download a copy to print out.

Viv Bradford explains the benefits of the Dutch MPS certification for growers and florists buying from them.

The nation’s love of houseplants shows no sign of abating, with magazines and social media full of new varieties and new ideas on what to buy and how to display. No home is now considered complete without a plant or two or perhaps many more than that… so what are the new trends for 2026 and how can florists embrace and adapt them for sale? Living Wall Art ‘Houseplant styling’ are the buzz words for indoor gardening in 2026, focussing on decorative accents rather than huge c

Valentine’s Day is one of the busiest single peak days of a florist calendar. For many florists, it can account for a significant portion of annual revenue, but it can also be one of the most stressful periods of the year. It is the only peak that I have never enjoyed. Due to heightened customer expectations, tight delivery schedules, high wholesale prices, and intense competition (both local and online), getting Valentine’s Day right requires more than just beautiful flowers

With Mother’s Day looming and customer expectations high, its worth reminding yourself about where you stand if something goes wrong.

There can be few of us who haven’t left an online review for businesses we have used and most of us understand the power reviews can have, both positive and negative. As business owners we can embrace them with understandable pride when they are glowing and we can easily lose sleep over the negative ones. With the peaks of Valentine's Day and Mother’s Day being only four weeks apart this year, I thought it would be a good idea to look at reviews and what is the best way to