Halloween is a great retail sales opportunity so get creative with your shop window displays and merchandising to draw in the customers.

Make the most of pumpkin season by creating eye-catching shop displays using squashes and gourds.

Whether it's welcoming a new baby, moving into a new home, or commemorating birthdays and anniversaries, flowers serve as a wonderful way...

Su Whale encourages you to get creative with your seasonal shop displays to make the most of those impulse purchasing opportunities.

You're a florist, not a copywriter and lets face it writing doesn't always come naturally to everyone. In a busy online floral market, a good product description can be the difference between a customer making a purchase from you or from another online florist. Whether it's beautiful bouquets, elegant centrepieces or exotic floral arrangements, here's our quick guide to help you craft fab product descriptions like an expert: Know Your Audience

Think all birthdays were created equal? Think again! Research by Interflora has pin pointed the best and worst day to celebrate a...

If you’re about to open a new retail store or plan to revamp an existing one, getting the layout right is essential. A well-designed shop...

click to listen to the author read this article: It can be very easy to set-up social media profiles, but a lot more difficult to utilise...

Karen Barnes urges us to make the most of seasonal, locally sourced or grown flowers.

Owning a flower shop is hard work so how can you keep business booming throughout the year? By harnessing the power of social media.

These days a tidy shop & a selection of pretty HTs are not enough to guarantee success;

Running an independent retail business is great, but it comes with challenges — especially now, with many of us feeling the effects of a weak economy, ongoing cost of living increases and geopolitical upheaval. You’re not alone though. A 2024 survey from the ONS (Office of National Statistics) showed that more than 22% of businesses reported decreased turnover , naming financial volatility as the biggest culprit. And let’s not overlook the likes of inflation, fluctuating cons

The UK’s high streets have faced significant challenges in recent years, with 2024 seeing over 13,000 stores closing their doors for good. Rising costs, reduced financial support, and shifting consumer behaviours have created a difficult landscape for independent businesses. The pressure on small retailers shows no sign of easing, but with the right strategies, there is opportunity for growth and success. From diversifying revenue streams to leveraging technology, small retai

The costs involved in setting up a business depend on a huge variety of factors, from your location, to the originality of your product and from the state of your industry to the wider state of the economy. For aspiring shop owners, the cost to cover the first year of a retail store’s life are estimated to be, on average, around £172,000 according to research by quotemyenergy.co.uk . Because of the variables at play, it is impossible to say definitively how much it costs t

Promoting your floral business online will benefit you in the long run. Take some time and get to grips with digital marketing.