Looking for a fast, eye-catching bouquet idea to boost your Halloween sales? In this short video, Su Whale shares a simple yet impactful...

October is Breast Cancer Awareness Month in the UK, and florists can play a big role by creating beautiful pink-themed florals while...

Set the scene for Halloween with Su Whale's pick of the creepiest houseplants for your horror-loving customers.

It’s not just children who love Halloween, everyone now seems to celebrate and shops are capitalising on this trend, selling everything from costumes to candles to homeware. Pumpkins are of course essential at Halloween, with 24million reportedly being sold in the UK alone. This is where florists can get in on the action too and there is no lack of inspiration; Instagram, for example is flooded with 1001 things to do with pumpkins, from the tiniest of gourds to giant sized sp

It’s that time of year again! Autumn is here, with leaves falling, colder days and dark evenings drawing in quickly. But, it’s not all...

Halloween is a great retail sales opportunity so get creative with your shop window displays and merchandising to draw in the customers.

Make the most of pumpkin season by creating eye-catching shop displays using squashes and gourds.

Whether it's welcoming a new baby, moving into a new home, or commemorating birthdays and anniversaries, flowers serve as a wonderful way...

Su Whale encourages you to get creative with your seasonal shop displays to make the most of those impulse purchasing opportunities.

You're a florist, not a copywriter and lets face it writing doesn't always come naturally to everyone. In a busy online floral market, a good product description can be the difference between a customer making a purchase from you or from another online florist. Whether it's beautiful bouquets, elegant centrepieces or exotic floral arrangements, here's our quick guide to help you craft fab product descriptions like an expert: Know Your Audience

Think all birthdays were created equal? Think again! Research by Interflora has pin pointed the best and worst day to celebrate a...

If you’re about to open a new retail store or plan to revamp an existing one, getting the layout right is essential. A well-designed shop...

click to listen to the author read this article: It can be very easy to set-up social media profiles, but a lot more difficult to utilise...

Karen Barnes urges us to make the most of seasonal, locally sourced or grown flowers.

Owning a flower shop is hard work so how can you keep business booming throughout the year? By harnessing the power of social media.