I am predominantly a wedding florist, creating the flowers for 50+ weddings a year in south Lincolnshire, Rutland, east Northamptonshire and north Cambridgeshire.  If I’m brutally honest I don’t think it has ever been harder for florists to book weddings. We have huge competition in the field from venues now offering floral packages within their venue fees, venue dressers offering fresh flowers, hire companies offering silk packages and the fact that a lot of wedding have muc

One of the joys of floristry is its seasonality, and the passage of summer into autumn is a moment to celebrate and set the seasonal tone in store and out. And if there is one thing florists can do which is heads and shoulders above supermarkets and garden centres, it is shop display. Autumn is without a doubt one of those moments to show off how creative we can be.  There is still time for planting outside while the soil still retains the warmth from the summer. Encourage yo

There’s something about the colours and the cosiness as nights draw in and fires are lit that makes autumn special for so many people. Capitalise on this warm and fuzzy feeling by promoting this colourful season in all its glory.  How to sell autumn in your store  Even though most flowers are now available all year round, this is the time to concentrate on those that have strong associations with autumn, such as Dahlia, Chrysanthemum, Asters, Gladioli and Callistephus. Pop re

Running a festive wreath workshop can be great fun and very rewarding, the key to success is to be organised and prepared.  So how to go about it? Here are some answers to commonly asked questions.

Leading floral industry consultant

And it’s never too early to start planning!

Autumn is one of my favourite seasons. It’s the colour palette that really sells the season to me, and the wonderful textures that are created by nature. Autumn evokes feelings of comfort, nostalgia and beauty all at the same time. After the brightness of Summer, we often welcome the slower rhythm of Autumn – staying in, lighting candles and keeping warm. It is also the season for harvest festivals, Halloween, Bonfire Night, Thanksgiving and Diwali, to name but a few. These f

It won’t be long before your customers' thoughts turn to Christmas.

A wonderful opportunity to create a seasonal themed shop display to celebrate this atmospheric time of year and plants are perfect for this.

Taking a stall or stand at a Christmas Fair is a great way to get your festive floral products in front of a wide audience. But before you commit your time and money to a fair, make sure its right for you and your business. Start by asking the following questions: Is the market in a good location, easy to find and well known in the area? If the same event was held last year, what was the footfall and does this sound enough?

Looking for a fast, eye-catching bouquet idea to boost your Halloween sales? In this short video, Su Whale shares a simple yet impactful...

October is Breast Cancer Awareness Month in the UK, and florists can play a big role by creating beautiful pink-themed florals while...

Set the scene for Halloween with Su Whale's pick of the creepiest houseplants for your horror-loving customers.

It’s not just children who love Halloween, everyone now seems to celebrate and shops are capitalising on this trend, selling everything from costumes to candles to homeware. Pumpkins are of course essential at Halloween, with 24million reportedly being sold in the UK alone. This is where florists can get in on the action too and there is no lack of inspiration; Instagram, for example is flooded with 1001 things to do with pumpkins, from the tiniest of gourds to giant sized sp

It’s that time of year again! Autumn is here, with leaves falling, colder days and dark evenings drawing in quickly. But, it’s not all...