Discover the best free marketing tools to support your small business, from email marketing and CRM to automation platforms and analytics tools. Marketing doesn’t need to be expensive to be effective. For small businesses with limited budgets, the right marketing tools can make a big impact, and many of them are free. Whether you're looking to automate tasks, manage customer relationships or monitor campaign performance, there are digital marketing tools available that cost n

How do you deal with a difficult bride without losing the contract? Karen Barnes shares her tips and explains why diplomacy is so important.

Su Whale shows how spring flowering bulbs can make profitable impulse purchases for Easter gifting.

Su Whale encourages us all to create more sales opportunities with houseplants.

Karen Barnes explains why PR matters and shares her tips for generating valuable free media coverage through careful planning.

With the arrival of the new year, wedding consultations are beginning to pour in, signalling that this will be a busy wedding season.

Take inspiration from some show-stopping visual merchandising to create your own Easter window displays.

When I started in this industry in the late 1980s funerals were a huge money spinner for florists, 10 tributes were not unusual, although they were mostly sprays, wreaths and posies. In the 1990s bespoke, carved and sprayed tributes became more popular and the range of bases that were available for this type of tribute expanded. There were still multiple tributes per funeral and this was an important revenue steam for every florist I ever worked for, funeral work was every

Delivery isn’t just the final step, it’s part of the customer experience. Whether it’s a doorstep handover or a surprise gift arriving at work, your delivery service reflects your brand. Done well, it builds trust, encourages repeat business, and creates lasting impressions. This article explores how florists can elevate their delivery process to match the quality of their designs and the professionalism of their shop. Treat Delivery as a Premium Service What works: C

Say "Thank You" to your Valentine's Day customers with these free, downloadable social media images.

Tuesday 8th March is International Women’s Day and a great marketing opportunity to generate more business.

The not-yet-trending report shows where tomorrow's trends will take your audience next. Pinterest has released its latest annual Pinterest Predicts report, which highlights 21 trends it expects to take off in 2026. For florists, this isn’t just another mood board of random aesthetics. Pinterest is where people plan. They save ideas for weddings, homes, parties, outfits, gifting, and yes, flowers. So when Pinterest spots a shift early, it often shows up later in what customer

Your team is your front line. They’re the ones greeting customers, making recommendations, and representing your brand every day. When they’re confident, knowledgeable, and motivated, your shop performs better, it’s that simple. This article explores how florists can build a stronger team through regular training, mindset shifts, and simple performance tracking that encourages growth without pressure. Confidence Comes From Practice What works: Weekly roleplay sessions us

Simple sales opportunities with a bit of creative thinking. Su Whale explains.

Weddings are an essential part of a florists’ portfolio so its important to make the most of this business opportunity.